The best-selling season for advertising fans is from May to August every year. As business owners pay more attention to online marketing, various plastic advertising fan manufacturers invest more and more money in Baidu promotion. However, malicious clicks make business owners less and less cost-effective in promotion, and Baidu's regional agents ignore malicious click incidents reported by business owners, which further inflicts harm to business owners. A customer of Cangnan Jiaoyang Network has complained to us several times that during the hot summer season, the cost of a single click on the word "advertising fan" reaches 10-15 yuan; the price is still second, and the customer has encountered devastating malice. Click, in just 10 minutes, the 300 yuan promotion fee was clicked away, and with so many clicks, not a single customer asked for product information. From the third-party counter, we found that the minimum interval between each click is only 3-5 seconds, and the IP address segments are concentrated in a certain area. Through continuous tracking, we found that the same IP has click events every day.
When Google search engine withdraws from China, Baidu is the dominant bidding company, and business owners complain to no avail, how can business owners avoid malicious clicks and avoid unnecessary losses? Cangnan Jiaoyang Network has introduced the following solutions for business owners through various understandings. A solution to avoid malicious clicks from causing greater losses to yourself:
1. Modify the keywords, avoid popular and high-price keywords, segment the product names, and select the segmented product names. For example, the cost of a single click on advertising fans is 15 yuan. Choosing keywords such as PP advertising fans and long-handled advertising fans can, firstly, reduce the cost of a single click; secondly, it can avoid most malicious clicks (malicious clicks generally target price Very high and very popular keywords), thirdly, usually users search for subdivided product keywords, and the transaction rate is higher (those who search for advertising fans may want to know what advertising fans are, or want to find some advertising fans Pictures, not necessarily to find advertising fan manufacturers). Here, Cangnan Jiaoyang Network recommends several types of keywords for everyone based on years of work experience and statistical results of dozens of website counters. The first type is to add regional prefixes to the keywords, such as Cangnan advertising fan, Wenzhou advertising fans, Zhejiang advertising fans; the second type, add suffixes to the keywords, such as advertising fan manufacturers, advertising fans wholesale; the third type, subdivide according to product classification and different characteristics, such as PP advertising fans, plastic Advertising fans, O-handle fans, three-fold fans, long-handle rivet advertising fans, etc. For users who search for these three keywords, after visiting the website, the possibility of making an inquiry is generally more than 80%. Excluding price factors, the possibility of placing an order is basically more than 50%.
2. Stagger the promotion area, promotion time, and limit the daily promotion cost limit. Generally, there are two types of malicious clicks. One is Baidu bidding agents. In order to consume the company's balance in Baidu bidding faster, some agents click on their customers' keywords manually or through software. Of course, this is something that only a few unscrupulous agents will do; one is the competitor in the same industry, when the unit price of the other party's keywords is low, in order to make their own keywords rank higher, they consume The bidding fee for high-priced keywords can achieve the purpose of using up the balance of the other party, disappearing the ranking, and then ranking high. Staggering the promotion area, such as advertising fan manufacturers in Zhejiang, can block users in the Zhejiang area, which can block most peers from the possibility of malicious clicks; stagger the promotion time, which means staggering 9-11 a.m., generally more malicious clicks occur time period, coupled with the setting of the daily promotion cost limit, it can effectively save business owners 30%-70% of malicious click costs.
3. Collect daily third-party statistics, track statistics, find out possible malicious click IPs, gather the evidence, and complain to Baidu customer service. However, if there are many complaints and sufficient evidence, Baidu will determine that some of them are malicious. Click and refund this part of the fee.
4. Combined with search engine optimization (SEO), don’t put your eggs in one basket, because keywords optimized using SEO technology are free of charge for clicks, and will not disappear due to the number of clicks. 12 months a year, long-term When displayed on search engines, the cost is basically equivalent to a month's consumption of Baidu bidding. For the same fee of 2,500 yuan, Baidu bidding can only exist for less than a month, and the comprehensive number of clicks is about 200-300, which does not include the number of malicious clicks; but SEO can make keywords rank in the first 2 pages of Baidu In the past year, according to tracking data, the total number of clicks in a year reached 500-800, and there were no malicious clicks in it. The consumption was lower and the time was longer. It is the most cost-effective online marketing in recent years. One of the means.
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