Website weight is an important attribute that every search engine optimizer must face. Relative to ranking, weight directly affects the website's ranking in search engines. There are different opinions on the weighting algorithm. Unfortunately, I also have certain opinions on weighting. After all, we should do what we love and study it. Now let me share with you some of my understanding of weights! I have little talent and knowledge, so please be merciful.
1. Understand the Internet in the eyes of search engines
First of all, everyone understands that search engines are for web pages, and PR values are for websites, but even Google itself says that this is a joke, just take a look. So it can be seen that in search engines, web pages are still their most basic unit. So how can the weight of a web page be improved? First of all, we need to understand one thing. Whether it is an external link, an internal link or a text URL, the weight can be transferred. This can explain that many websites can improve their rankings without posting any external links. In other words, whether it is updating within the site or posting external links, in fact, as long as you are proficient in the same, you can increase the weight! In fact, it is very simple. When a webpage is indexed by the search engine, the search engine will give the webpage a certain weight. If this webpage happens to be updated within your site, it will be passed to the homepage through internal links, increasing the weight of the homepage.
2. The relationship between search engine snapshots and weights
You may wish to take a look at our website of Blue Bee Technology. It has been online for less than three months and the snapshot is updated every other day. Since there are a lot of customer orders, relatively little optimization has been done, and I feel ashamed that the ranking is not ideal. When I have free time, I will definitely make up for our official website... I'm going too far again. . . I see that many people use snapshot updates every other day as a symbol of weight, which is actually not rigorous. Our company website is a good example. If you don’t pay much attention to it and just update some of our original or pseudo-original articles regularly, search engines will visit on time and update your snapshot! But if the update stops, our snapshot It will stay steadily after stopping updating. If it is not updated for a long time, the spiders will reduce the frequency of visiting your website until your website can provide food regularly again. Only then resumed the habit of crawling frequently.
3. The relationship between search engine inclusion and weight
I have also mentioned this in previous articles, and I will focus on it today. As an in-site update, our goal is to get search engines to include it, because only in this way can it be effective. I have quite some experience with instant collection. To be honest, there is a relationship between instant collection and weight, but this relationship is not inevitable. Just like large portals and comprehensive websites, the content published there will be easily collected in seconds, indeed because of their high weight, but I think the more important point is the issue of update frequency. These websites have new updates all the time, so the spiders will know where I can stay and wait all day long, what to feed and what to eat. Although we, small and medium-sized websites, insist on doing in-site updates every day, the time periods may not be uniform. In this way, we can seize the time when spiders visit and publish some articles, which will form a situation of instant collection. It's just that this kind of instant collection is just an "illusion" and not the "second collection" we are pursuing. For example, the spiders of the Blue Bee Technology website will visit on time from 5 to 7 pm every day. Articles during this time period will basically be collected in seconds, so the collection in seconds is related to the weight, but it is also linked to the frequency of updates. Here we need to adjust our mentality. Don’t think that we are pursuing instant collection. To put it bluntly, we can collect early and late, as long as the articles on the website are guaranteed to be included. Pursuing instant gains will only waste energy. It is better to put this energy on other things, such as rest. . . Now I am very worried about the physical condition of some webmasters. . I've been off topic lately. . Ha ha!
4. Summarize the improvement of weight
I personally understand that any page included in a search engine will be given a corresponding weight. Through the exported link, a part of it will be passed on, and this part of the weight is exactly what our website needs! Whether it is an in-site update or an external link, there will be The above effects. For example, my focus is on updating the site, and posting some external links without being disliked! Because after all, the site is enriched, which has a double effect on viewers and search engine optimization. I don’t know if it’s mysophobia or something else, but I personally still hate external links. It’s acceptable to exclude forum signatures for external links. For the rest, I think one is to cause trouble to other webmasters, and the other is that one day the website will really have these external links. If it is found by viewers or customers, the consequences will be very serious! Haha, that’s all for today. I hope everyone can come to my website to communicate with me. After all, communication is the key!
This article was originally published by Bluebee Technology: http://www.bluebee.net.cn/ . Please indicate when reprinting.
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