The rumble of chariots from the Spring and Autumn and Warring States periods more than 3,000 years ago still lingers in my ears, and today's Internet heroes are still in full swing. King You of Zhou smiled in order to praise Bao Si, and "the beacon fire played on the princes" broke the trust of the princes in the world. Bao Si smiled, and the Western Zhou Dynasty fell. The century-old foundation built by the two kings Wen and Wu to conquer Zhou and prosper Zhou was instantly wiped out. Although the Eastern Zhou Dynasty was still living in Luoyang, it had been manipulated by various vassal states. Duke Huan of Qi, Duke Wen of Jin, etc., under the orders of the emperor, brought together more than 10 countries including Lu, Song, Chen, and Cai to form an alliance to dominate the Central Plains. Duke Hui of Jin broke his promise to Qin and died in hell. Be it the Emperor of Zhou or various princes. Winning or losing the world depends on nothing more than the word "faith". Those who gain the trust gather strength and eventually settle disputes and unify the world.
"Suddenly, a spring breeze arrives overnight, and thousands of pear trees bloom." At present, many local portals are emerging across the country, including the traditional powerful Telecom and China Netcom established more than 10 years ago, such as Tianfu Hotline and Oriental Hotline. There are also intermediate forces such as Beijing 55BBS, 19th Floor, and Huashang.com that have completely occupied the local market. There are also Internet upstarts like Shanghai Beach Community, which have overthrown traditional local portals in a short period of time. But the competition among local sects is like the early Spring and Autumn Period, when the wheels of competition for hegemony have just started. The drum of war is beating to win the trust of users, dominate the territory, expand to the whole country, and win the world.
1. If you don’t fly, that’s it. If you fly, you will soar into the sky. If you don't make a sound, it's enough. If you make a blockbuster, it will make a big difference.
The big bird King Zhuang of Chu has been ignorant and ignorant for three years. Amidst the scoldings and doubts, he surpassed the ambitious previous kings of the Chu Kingdom and became one of the five hegemons of the Spring and Autumn Period to conquer the Central Plains. Guan Zhong was the assistant in the Qi Huan Guild Alliance, and Jin Wengong was so powerful that Jie Zitui and Zhao Shuai were in charge. The young King Chuzhuang had just ascended the throne and had no talents to use, and he knew very little about government affairs. Ling Yin Dou Yuejiao is tyrannical and authoritarian. If he doesn't act stupid at this time, he is likely to be regicide. Three years later, the officials Wu Ju and Su Cong risked their lives to remonstrate. King Zhuang got a virtuous assistant, killed his order Yin Dou Yuejiao, and began to fight for hegemony in the world.
After more than 10 years of development, the current Internet has matured in various forms, and the era of single-handedly conquering princes is gone forever. If you want to dominate the world, you must first find your own talented generals, your own Jiang Ziya, and your own Yang Youji. As the saying goes, it is easy to get a thousand armies but hard to find a general. Otherwise, let alone the world, even if it is local, it will be difficult to make a difference.
2. Dig deep holes. Accumulate grain widely. slow to become king
Take a look at all the heroes who have achieved success in the world. They are all forged through hardships and long-term training. In 221 BC, King Yingzheng of Qin destroyed the six kingdoms and unified China. On the surface, Ying Zheng appears to be extremely heroic. But it took Qin 400 years to unify the country. From the time when Duke Mu of Qin ascended the throne as one of the Five Hegemons to King Huiwen of Qin who proclaimed himself king, nearly 20 generations of kings conquered Jin and Zheng Zhuqiang in the east, and destroyed more than 20 Rong tribes in the west, as well as Shang Yang and others' reform power.
Zhu Yuanzhang's nine-character policy is perfect for those ambitious and early-stage webmasters. In the early days of the website, there were various problems in all aspects. However, in the early days of establishment, all the webmasters were very ambitious and made great statements. But usually it doesn’t take long for them all to die down. Although a webmaster's Internet career does not require 400 years of unremitting struggle passed down from generation to generation, 3-5 years of hard work is necessary, as well as continuous improvement of content production and updates, and more user-friendly section settings. Although you live in Nanyang, you really need to look at the world and learn from the best of others. Gather strength and wait for the opportunity to conquer the world.
3. One surge of energy, then another failure, three times exhaustion
When Duke Huan of Qi came to the throne, he was young and energetic and wanted to dominate the world. He did not listen to Guan Zhong's strategy of recuperating and enriching the country and strengthening the army. He appointed his teacher Bao Shuya as a general and stationed troops on the border between Qi and Lu. He won three battles and won three battles. Cao Mo, the general of Lu, was defeated in a row. When the state of Lu was in ruins and seeking peace, Cao GUI, a doctor, offered advice and staged a classic case of the weak defeating the strong in one go. The beating made Duke Huan of Qi's heart almost collapse.
In the early days of starting a website, it was like a baby in its infancy. It needs to grow under all kinds of care. We must avoid blindly fighting competitors, turning a deaf ear to what is happening outside the window, and concentrating our superior forces on one sector to work intensively. Make this section your own flagship product. After the website itself has accumulated for a long time, the content, sections, personnel, and users have all reached a considerable height. When you are fully capable of defeating your opponent, you need to concentrate your superior forces and destroy your opponent in one go like Cao GUI. If a protracted war is formed, the consequences for new entrepreneurial webmasters are unpredictable. It is very possible to follow in the footsteps of Bao Shuya.
4. The eternal battle over the word "faith"
The princes' domination is first of all based on trust, and the local webmaster's success is also based on trust. Now many local portals have achieved certain results, but they have forgotten to "win the trust of users". The entire website is filled with advertisements and wanton plunder. and raping the user's eyes and brain. Every time the user clicks, he will click on the advertisement accurately. If it is not to check a piece of information, or if it is an old user who has been successful, who would be willing to log in to a website like this? A website that combines soft articles and hard advertisements is undoubtedly It has become a heavy tax for users. Heavy taxes will inevitably lead to the displacement of users and the website will go from bad to worse.
Webmasters will say how can a website survive without advertising? Yes, a website cannot survive without advertising. But how can a website that is purely a website for advertising pictures and soft articles survive in the long run? Once a strong competitor appears, the consequences will be disastrous.
Don't think that once you capture the market, you can do whatever you want and sit back and relax. Those declining dynasties also had their glorious heydays. Although the Shanghai Beach community strives not to see obvious advertisements, it still wants to make money. It seemed impossible. However, his method of fixing the number of ads and removing junk and low-end ads is the best way to win the trust of users.
As the advertising space decreases, it seems that the revenue decreases. In fact, this is definitely the case. Originally, 10 users viewed 100 advertising spaces, but each advertisement had almost no effect. Next time, even if a merchant comes to advertise, the price will not be high, and word of mouth will spread, and the website advertising effect will be poor. Once the advertising space is fixed, the original 10 users can only view one advertising space. Advertising is no longer what it used to be. The value of advertising space will also continue to increase. A win-win situation, happy users, no spam. Merchants are happy, advertising is effective, and business is booming. The webmaster is happy and the income continues to increase.
Heroes emerge from troubled times, and the current era of local affairs is when heroes emerge together. A series of themes such as mergers, integrations, acquisitions, and reorganization will definitely become the new themes of local Internet portals in the near future.
From: Shanghai Beach Community ( www.6665.com )
Editor in charge: Dou