When building a website, every webmaster is thinking about how to improve its ranking, which is why we stay by the computer day and night. However, there are many ways to improve the ranking of a website. Generally speaking, they can be divided into two categories: "internal optimization" and "external optimization".
I have read so many articles about website optimization on the website, and most of them talk about the external optimization of the website. In fact, for the ranking of a website, its internal optimization is also very important. With a good "inner temperament", then The appearance will be better. Next, let me talk about some points that I have summarized that should be paid attention to when optimizing the website internally:
1. Website template
As more and more people make websites, there are also many free templates on the Internet for us to use, but this does not mean that we can use them intact. We should find the one that suits us best. , and then make changes. When we find the template we want, we must remove all the links and advertisements on the template that can be removed, and leave no one behind. If there is a link from its website, then we must change it to a link from our own website.
In a word, we must remove all the things in the template that have nothing to do with us and that we need or change them to our own website. We must optimize the website template to the best, which will have a great impact on the later ranking of our website. Big impact.
2. Website URL, H tag
To improve the ranking of the website, the overall layout of the website is also very important, which also includes URL tags and H tags. The website URL in the Webmaster Encyclopedia is recommended to be as simple as possible and not to be too complicated or too dynamic; for the website We all know that H tags include H1 to H6, but only H1 and H2 have the highest weight. Therefore, we need to insert the keywords of our website into H1 and H2, and we should also distinguish the priorities. Try to use the H1 tag only once.
3. Website code
When we build a website, search engine spiders will come to crawl the content on our website, but they crawl it bit by bit from top to bottom. If there are too many useless words and codes in front of our website, it will make it more difficult for search engines to crawl the content and waste their time. Search engines will not like it.
Therefore, when we build a website, we must make the website code as simple as possible to reduce the difficulty and burden of crawling by search spiders. It also helps us put the most important content of the website at the front of the website for people to browse. People can see the focus of our website at a glance, which further improves the user experience.
4. Website internal links
The function of the internal links of the website is to link every page of our website. Therefore, the internal links of the website must be done reasonably. This can not only increase the PV value of the website and guide users to browse in the next step, but also guide spiders to crawl reasonably.
This mainly includes: website navigation, site map, anchor text in articles, links to related articles, etc.
5. Server
When we make all the internal optimization of the website impeccable, then we need a stable and fast server, because everything on the website is based on the server. If you do not have a fast and stable server, It's all for nothing.
Under normal circumstances, you choose hostease, which is known as the fastest host in the United States. It is not only stable and fast, but also provides round-the-clock service. Many webmasters use this. Of course, if you webmasters have other good choices, that is also very good. The most important thing is speed and stability.
If we want to improve the ranking of our website, while we do external optimization every day, we must also pay attention to internal optimization. Only by taking into account both internal and external aspects, will our website develop significantly.
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