The internal links of the website are also very important for website optimization. I wrote an article before, "Bobaiyou Insights: Pay attention to internal links in addition to external links", which talks about focusing on external optimization as well as internal optimization. I remember many people asked me what internal links are. My answer at the time was: the navigation in the website, the bottom, the anchor text in the web page, tags, etc. In fact, that’s it!
What is a website internal link? It is a link under the website domain name. If the internal link optimization of the website is done well, it will improve the actual user experience of website browsing and help enhance the competitiveness of the website.
Let’s take a look at the internal link optimization points I mentioned above!
1. The order of column navigation is critical
Nowadays, most website building programs (whether blogs or large websites) provide default navigation functions. The navigation of most websites is arranged in the order in which the columns are created. We can put those main columns (what are the main columns, that is, these columns are usually updated every day, and most visitors come to find the content of this column). For such columns, we can put them in the most important navigation position .
Sorting according to importance can also be reflected in the setting of columns. A website usually has multiple levels of columns. For example, the news column is divided into sports news, entertainment news, etc. And if the website emphasizes or focuses on columns, it should be given a directory of first-level columns, and the links within the site should also be highlighted.
PS: The column navigation of the website is the main route for search engine spiders to index the website, and it is also the link to link the website columns, so this aspect must be done well. We all know that using column navigation in text form will be friendly to search engines, not for the website. Perfect navigation in Flash format.
The internal weight of the website generally decreases from left to right and from top to bottom.
2. Check the links within the site to prevent dead links
Everyone should know what a dead link is, that is, an invalid link that cannot be accessed. In the process of website construction, many useless web pages often appear due to maintenance or time constraints, and some are built-in programs. As for some links, anyone who has used a blog knows that every time the theme is changed, there are several dead links in the code. We can use the "Website Dead Link Detection" tool to check which links are dead. Once we know this, we can clean up these dead links reasonably, which can improve the user's access experience and is also very friendly to search engines. .
3. Friendly tips on error pages
Search engine optimization is ultimately based on visitors. Some web pages that have been indexed are often still indexed in search engines after they are deleted. This makes it easy for visitors to be unable to access when they come in, prompting a 404 error. This is something that everyone often encounters. Arrived!
What does a 404 error mean? It prompts a blank page with no relevant content found. This is not only extremely detrimental to the user experience, but also if there are too many pages like this, it will have a great impact on the weight of the entire website in search engines. .
For the above error message, we have two solutions:
First, if you are using a virtual host, you only need to create an HTML web page file with a prompt effect, and then enter the host management background to set it up (this should be the most commonly used method).
Second, use 301 permanent redirect. It can direct the traffic brought by the invalid files to designated pages (usually directed to the home page, which will increase the weight of the home page), and the search engine's weight of these pages will also be transferred to the new pages.
4. Link relevance increases user experience
In the optimization of internal links on the website, there is another approach that is very consistent with the habits of visitors, which is relevant links. It is a link strategy, such as listing related articles on the article content page, the most popular articles in a certain column, the previous article and the next article, etc. These are all relevant links within the website (everyone Everyone should have seen this).
Relevant links not only have a good effect on search engine inclusion, but also for users, if a visitor is interested in an article or wants to know more about it after browsing an article, he will click on it. Those relevant articles, so when we build the website structure, this is also something to consider. This will not only increase user stickiness, but also increase website traffic at the same time.
Okay, the above summary is inspired by a book I read, so I’ll share it with you here! Hope you all like it.
The address of the author of this article Qingtian: http://www.fljSEO.info/archives/141 Please keep it for reprinting.
Thank you Qingtian for your contribution