SEOers try their best to make the website appear on the homepage of the search engine and improve the keyword ranking of the website. The first thing they do when they turn on the computer every morning is to check various indicators such as the ranking of keywords and the traffic of the website. Every time I make a query, I hope that the ranking of my website's keywords will be improved. However, many times there will be some problems with various indicators of the website, which is usually quite distressing for webmasters. How to improve keyword rankings has become a task that SEOER must study.
As an SEOer, we have always followed the principle of "external links are king, internal links are king". Although we do not completely agree with this approach, we still do it in many cases. However, as search engines pay more and more attention to users, The role of experience and external links is gradually weakening, and now the requirements for publishing external links are getting higher and higher, and the difficulty of improving keyword rankings is also increasing. Therefore, more and more SEOers are beginning to focus on internal optimization and improving website rankings. Website internal optimization is mainly reflected in the following three aspects:
1. Improve the originality of website content
Website content is the soul of the entire website. The most important thing to attract visitors is website content. Now search engines have higher and higher requirements for website content, especially Baidu. Content with high originality is easier to be included, which is more important to the website. Keyword ranking plays an important role. Although it is troublesome to update the content of the website, you cannot randomly collect articles and put them on the website. This will often lead to more losses than gains and more time will be spent in the later stage.
2. Reasonable layout of keywords
Usually, most webmasters will focus on the homepage when optimizing their website, so that their keywords can be placed on the homepage of the website. Because everyone thinks that the homepage of the website is the most important page on the website, it has a higher weight and is easier to optimize. In fact, this approach is biased. As a webmaster, we should know that when laying out keywords, each page should not have more than 2-3 keywords. Once multiple keywords are placed on the homepage for optimization, it will make us optimize the website comparison. The difficulty is mainly reflected in the troubles in content writing, arrangement of internal links, and anchor text of external links. In the end, one page can only get rankings for 2-3 keywords.
As a new website, you should make a good layout of keywords and put words of different importance on different pages. Usually, the most important keywords are placed on the homepage, and the secondary keywords are placed on the column page or channel page. If there are longer tail words, the competition will definitely be smaller. These words are used on the article page or content Just optimize the page. The main keywords on the homepage are medium, and the keywords should be highlighted from the title, bold, h1 tag, keyword layout, etc.
3. Create internal page links
Usually there is rich content on the homepage of the website. Every time the content is updated, the latest information will be displayed on the homepage of the website. Therefore, the weight of the homepage is relatively high, but this also reduces the relevance of the homepage of the website, especially some comprehensive For sex portals, the content of different columns and channels will be reflected on the homepage of the website. In this case, in order to improve the relevance of the page, you can put the keywords in the relevant product column pages, mainly focus on the relevance of the keywords in the column page, do a good job of content gradient, and optimize the relevant links between the inner pages and the homepage, appropriately Make some external links. A large number of internal page links are beneficial to the keyword ranking of column pages and homepages, and also increase the relevance of web pages, making it easier for users to browse and increasing the PV of the website.
Improving keyword rankings cannot be accomplished overnight. It requires continuous learning and summarizing experiences and lessons, a never-giving-up attitude, and most importantly, strong execution and a down-to-earth approach to every step.
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