Regardless of business or individual, the ultimate goal of website construction is more to show users, rather than self-appreciation and intoxication. Therefore, in a broad sense, a marketing website is not limited to the sale of goods or services, but also resonates with users, allowing the website's value and core concepts to be perfectly interpreted and effectively delivered. However, all this is based on users being able to discover the website and win user trust. Marketing-based website construction to win user trust is the key. So, how to win the trust of users? When the user enters the domain name and waits for a long time but cannot see the website, it is naturally impossible to win the trust of the user. In addition, exquisite and professional page design and rich and informative website content are also the keys to winning user trust.
Key to gaining trust: Stable and safe operation
No matter from which perspective, search engines or users, the safe, stable and fast operation of the website is crucial. Google has clearly stated that website loading speed will be included in the website weight assignment factor. Not only natural rankings, but also assessment factors similar to this in Google AdWords keyword advertising accounts. Not to mention users, who are becoming more and more impetuous. Now, fast and stable website loading is even more important. Not only speed, safety and stability are also important. Just imagine when a user browses a website and discovers that the website content has been tampered with, or that a virus or Trojan horse is infected on the user's computer because of browsing the website. In this case, how to win the trust of users?
Only with rock-solid software and hardware quality can the website run safely, stably and quickly. Due to the loose market supervision and the lack of much capital investment, there are now many website construction companies in every place. However, there are only a handful of website construction companies that focus on quality and service. Due to limitations in technical strength, many companies use open source CMS as their website system to provide to customers. Open source is good, and open source programs have high execution efficiency. But open source also brings another disadvantage, that is, hackers are also familiar with programming ideas, which compromises security. The quality and security of domain name DNS and website host are also the main factors that determine whether the website can run stably, safely and quickly, and are equally important as safe and efficient programming.
Key Two to Gain Trust: Professional and Fine Design
90% of corporate website columns are very similar, including company overview, product display, service introduction, news updates, information feedback and other functions. What is the key to success? It is web page art design. What we say about our marketing website construction is true. In fact, good design has been conveyed to users. Professional design should first perfectly reflect the industry. For example, the website design of a cosmetics company cannot be like that of mechanical molds. Cosmetics websites should be aesthetic and poetic, while mechanical molds are more rigorous and standardized. In fact, professional design should be able to effectively package the enterprise. A good website design must conform to the corporate VI image and must be able to effectively convey the core value of the enterprise.
The highly competitive market has led many website construction companies to launch template websites in a unique way. Because they cater to the psychological expectation of "cheap and good quality", template websites even account for half of the corporate website construction. However, template websites are not as beautiful as imagined, and sometimes even hinder the development of corporate online marketing. A cookie-cutter design, even mechanically applied regardless of industry or category, cannot be said to be sophisticated and professional, so that the website design and corporate image are "matched". If you use such a website to promote search engine keyword advertising, it will undoubtedly be a waste of advertising money to do negative publicity for the company. A more professional custom-developed website only costs a few thousand yuan.
Key Three to Gain Trust: Reasonable Search Performance
I don’t know how many websites, especially corporate websites, suffer from being “anonymous” in search engines. You know, reasonable search performance is also the key to winning user trust. When a user searches for a product name, a website that naturally ranks higher will not only have more opportunities to be noticed, but it will also be easier to win the trust of users. We will not discuss this related area of website optimization for now. But at least, when users enter the company name or product trademark, or company brand name, the company's official website should be displayed in the top three or five places on the homepage. When search engines are almost the only way for users to browse the Internet, the target website cannot be retrieved on the search engine, and the user experience is just empty talk.
What is the reason why many websites are difficult to find in search engines or have poor rankings? First of all, there are website design and program development reasons, such as the use of a large number of JS/Ajax/Flash and IFRAME technologies. Although they are very cool, they are harmful to search engines. Not friendly. There are also unreasonable keyword layouts, and many websites even do not define KEYWORDS and DESCRipTION. How can such a website talk about search engine performance? Secondly, the website cannot run safely and stably, or the loading speed is not meaningful. Undoubtedly, websites that are frequently down, or websites that are attacked by viruses and Trojans, will not be ranked in front of the search engines anyway.
Marketing website construction is a trend in corporate Internet marketing. This trend is not just in the future, but within reach now. Professional website construction company Pilot Technology ( www.joyweb.net.cn ) believes that the trend and key to success in marketing website construction lies in the perfect grasp of details and winning the trust of users. With the in-depth application of WEB2.0 and the widespread popularity of social networks, trust must be the prerequisite for enterprises to carry out Internet marketing. The establishment of word-of-mouth and good impression starts with the construction and production of a professional, precise, fast and stable marketing website.
The author's personal emptiness arises from his heart