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I don’t know how many webmasters have mentioned that content is king. Interpretations from multiple perspectives also make us deeply aware of the importance of content. Indeed, high-quality content is indispensable from the perspective of search engines, website value delivery and user experience. Content is king is always an eternal topic. We pick up the flowers every day, and the purpose of mentioning old things again is not to repeat them, but to build an ecological chain for website construction and optimization. Content is also needed, and highly original and high-quality content is also needed. . Although original content is only a part of website optimization, the entire optimization process is interlocked, and it seems that as long as there is original and high-quality content, the chance of success is greater. In nature, the maturity and perfection of a complete ecological chain will greatly benefit the reproduction and reproduction of living things, and the same is true for website optimization. Now, starting from website content construction, we will explain one by one how to build an optimized ecological chain.
1. Win the favor of search engines with high-quality originality
In fact, it’s not just search engines, who doesn’t like quality content? What is the purpose of website construction? For enterprises, whether it is to enhance the image or direct e-commerce, the purpose of website construction is to effectively assist sales. Sales have become the goal, whether it is image communication or product and service provision, only by winning users can you win everything. Today, as the use of search engines becomes more and more popular, winning the search engine will undoubtedly gain the upper hand. Therefore, search engines are an effective means to improve user experience, and original and high-quality content is an important way to win the favor of search engines.
High-quality content not only plays a role in search engines. After winning the search engine and rising to the ideal keyword ranking, high-quality content is even more important. Many people believe that the purpose of website optimization is to increase rankings. This view is not only narrow but also ignores the essence of search engine marketing. Keyword ranking is just a means, the real key is to win the trust of users. Just think about it, even if the ranking is very high, when choosing products and services, how many will only choose one service provider? Most of them will choose to compare with the mentality of shopping around three companies without suffering a loss. The exquisite design and high-quality content make a good first impression.
2. Use soft articles to build external links and take into account brand marketing
Regardless of the writing style, there should be few webmasters who focus on website construction and website optimization who cannot be original. Because it is a kind of ability, just like there are few people in politics who cannot be eloquent and flatter others. It has long been asserted that "webmasters who can be original are more likely to succeed." Not only does the website itself need high-quality original content, but if original content is used in website link construction, the effect will undoubtedly be even better. Excellent webmaster platforms such as A5/CHINAZ/DONEWS give us an excellent carrier to spread value, build links and enhance brand reputation, but this requires high-quality originality. Even if you are a soft article, you must be artistic in writing. . Think of some professional forums, blogs, etc. If you want to produce good results, you also need high-quality originality.
Some people may sneer at soft articles, thinking that it interferes with user choice and even distorts value. But the reality is that more than 60% of articles are soft articles. Let’s use the basic IDC industry leader as an example. If you search China Wanwang, search 263 corporate email, or even Shanghai Pilot Technology in the website construction industry, you may understand the value of soft articles. One or two articles may not have much marketing effect. If the Internet is filled with thousands of soft articles about a certain brand, the effect will be obvious. Generalized optimization is not limited to the website itself, nor is it limited to search engines, but the overall pattern of the Internet.
2. Simulate manual browsing to optimize optimization to the extreme
There are three major factors that determine the weight of a website: content, links and the number of content reprints. Because of the experience summary of "content is king, links are emperor", many people focus more on content and links, while ignoring the number of reprints of the content. How does a search engine judge the weight of a website? Aside from high-quality content and high-weight links, the number of visits from different IPs, different regions, browsing dwell time, and the number of reprints of articles have all formed the search engine’s judgment. part of the website’s authority. Write some high-quality original articles and publish them on professional platform websites, such as A5 or CHINAZ. In a short period of time, you will receive a large number of direct reprints or pseudo-original reprints, which not only earns links, but also increases the number of reprints.
In order to find the source, many webmasters have the habit of searching the source of articles. In this way, the retrieval rate of the website's search engine is artificially improved, which is also conducive to increasing the weight. By simulating manual browsing through high-quality soft articles, we are not using cheating tools to clean the site, but by optimizing the website to the extreme through a wide range of reprints and a diverse number of real and natural links. The general operation steps are to first publish the original content on your own website to increase the originality and win the trust of search engines; then forward the content that has been included by other search engines to professional platforms, forums or blogs to increase the number of links. Number of reprints and attention.
From the recent major algorithm adjustments of Baidu and Google, we can predict that future search engines will pay more attention to content, and the key to winning in website optimization lies in content. It is true that content is king in website optimization! Professional website production company Pilot Technology ( www.joyweb.net.cn ) The deeper point of view is that not only optimization, but also the key to winning in the entire Internet marketing lies in content, and it is high-quality original content. Only original content can deliver value and effectively enhance brand reputation and influence.
The author's personal emptiness arises from his heart