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SEO is search engine optimization, a technique that uses keywords to enable a website to obtain targeted traffic from search engines. You can see how important traffic is to us SEOers. Below I will use my opinion to conduct an analysis on several aspects of how the website obtains traffic.
1. Obtain traffic from main keywords
1. Choosing good primary keywords is the key first step in obtaining traffic, and we must consider it carefully. The main keyword is a word or phrase that expresses a piece of content on your entire site. Some friends think that the main keyword is just one word. That is not accurate because it is difficult to define the current main keyword with a length. , can be a short word, or a combination of several phrases. For popular keywords, we should choose to do it in the form of phrases, because it is not impossible to do some words, but it takes a lot of energy and time to do it, and it may even outweigh the gain. For example: the word health products is very popular. Often we can only choose weight loss products, weight loss methods or even longer keywords as the main keywords. Especially for some website groups, they can often see a lot of phrases as keywords. The above shows that we must position the website well before building the website. According to our own needs, we should use keywords that suit us as the main keywords, and do not blindly pursue short words.
2. How to arrange the main keywords in the title? First, we determine the number of keywords to be used. Generally, it cannot exceed 5 main keywords, and it is not suitable to make it large and comprehensive. This is not conducive to keyword ranking. The first thing is to determine the key words. The correlation between words should be as strong as possible rather than broadly related. Controlling the number and relevance is an effective way to reduce weight dispersion and improve rankings. Some people think that some descriptive words should not appear in the title. I think this is inaccurate and should be measured based on the difficulty of the keyword and the search volume.
2. Obtain traffic with long-tail keywords
Long-tail keywords can obtain large and effective traffic, so that some people will exhaust their efforts to explore long-tail keywords. I don’t quite agree with this approach, because not every industry website has a large number of targeted keywords to mine. The key point of long-tail keywords is to see if your keyword has strong competitors or promotion. When your industry is highly competitive, this approach may not be a good strategy.
Of course, as a content information station, this approach can be said to be very effective, especially regional and time-sensitive long-tail keywords are a good choice.
3. Obtain traffic with self-created words
What is called a self-created word? It is the brand logo of your website. When a large amount of information floods the Internet, a large number of users need an authoritative website to obtain accurate information. This is also the secret of the success of hao123.com. The key is that Baidu is also paying great attention to this aspect. It is a development trend of Baidu. You can see that some websites have the ICO logo in Baidu results. For example: soewhy is searched by many optimizers, this is its brand. Therefore, when we establish the main keywords, we try to add our own proprietary website brand words to establish branding and increase the friendliness of Baidu and customers.
4. Traffic interception to obtain traffic
Traffic interception is actually a good way to effectively obtain targeted traffic for keywords. It can be divided into traffic interception for opponent brand words, traffic interception for time-sensitive words, traffic interception for Baidu drop-down box words, etc. Some of them can be used as websites to obtain traffic, but for time-sensitive words, they are often short-term, and it is impossible to create a new website to quickly obtain rankings and traffic. In this case, we can quickly intercept part of the traffic through a third-party platform. Why is it said to be partial? Because the third-party platform is just a transit page and it remains to be seen how it brings traffic to the website. Since this article talks about keywords, we can consider intercepting traffic directly through our own website. To make a long story short, the key is to look at the weight of your website. When our website's weight reaches a level that is well improved, Baidu will give our website a weight-immune authority. This is like posting information in some high-weight forums, and we can obtain the ranking of this keyword in a very short time. reason. Haha, when you find that your website has this privilege, even if it is a short-term privilege, you should make good use of it at this time.
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