First of all, let me explain that this article does not refer to all enterprise-type websites, but only a large part of them. Based on the theory of the minority obeying the majority, I can only use the term "enterprise-type websites" as a general term. Some views may also be a bit too extreme, and may cause group shooting among many corporate website SEO managers. But I still have to resolutely pick up the pen and write this article. The purpose is to give some reference to some novice SEO friends. At the same time, it should be explained that the "enterprise type website" mentioned here specifically refers to a simple display website that only contains: company homepage, company profile, product introduction, company news, guestbook and other columns. E-commerce enterprise websites, news and information enterprise websites, etc. are not included.
Let’s get to the point: Why should we be cautious when exchanging friendly links with corporate websites in SEO? We can analyze it from the following two aspects:
First: the security of business-type websites is poor
Enterprise-type websites are generally built by companies or individuals entrusting companies/teams that specialize in website production. Most companies/teams on the market that build corporate websites directly use ready-made programs to apply templates. Of course, this cannot be blamed on these Internet companies/groups. After all, the profit of building a corporate website is very low, so it is impossible to ask professional programmers to spend a lot of time and energy to develop programs specifically for you. The consequence of using ready-made programs to apply templates is that "it is difficult to ensure the security of website programs." Because these programs, including vulnerabilities, are basically public on the Internet, you can easily find a bad hacker and let him attack such a website. You might as well go to some friendly link exchange websites to search for enterprise websites in batches. Basically, most websites have a few black links and spam open links. What’s more, a good enterprise website has almost become "Website Directory". What does it mean to exchange links with this kind of website? As a qualified SEOer, I don’t need to say much, you already know it!
Second: Enterprise website programs are very unfriendly to search engines.
Let’s still speak with facts here. Let’s go to the Friendly Links section of the webmaster forum to find a few corporate websites and download them using Baidu SITE to see if there are almost none of them that have more than 1,000 pages included in Baidu? Isn’t it true that Baidu doesn’t include the majority of those with more than 100 pages? Is it true that almost every SITE is included in dozens of pages? This is not to say that the optimization of this website is not good, but it is caused by the inherent defects of the corporate display website template. ①: This kind of corporate website usually contains a few pages, and more pages are product introductions and company news. Originally, the entire website only has dozens or hundreds of pages, so Baidu is unlikely to include thousands of your pages. ②: In order to make the homepage more or less beautiful, many corporate websites use Flash, and it is well known that FLASH is unfriendly to spiders.
Conclusion: In fact, you don’t need to be scared by this article of mine. Changing links with some high-weight corporate websites will still be of great help to the SEO of your own website. The purpose of writing this article is just to remind newbies not to blindly exchange links with corporate websites.
This article is original, please retain the copyright for reprinting: seo ( http://www.xutaoblog.com ) Author: Xu Tao
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