Among the major factors that affect SEO rankings, website structure is one of the main factors. Today, I will talk about the benefits that optimizing website structure can bring to us based on my many years of SEO practice:
1. Improve user experience: When users visit a website, speed is the first thing they feel. A clear and concise website structure will make the website open faster. The second is the website navigation link. A reasonable navigation structure (main navigation, path navigation, category navigation, TAG label, site search, site map) and accurate text description will allow users to reach the page they want faster. Websites with good user experience will be more popular with search engines.
2. Increase the number of included websites: Part of the increase in the number of included websites depends on the quality of the content, and the other part depends on the structure of the website; standardized and unified URL addresses, static URLs, and internal networks with tree structures make it easier for spiders to crawl. Improve crawling efficiency.
3. Website page weight transfer: Part of the website page weight increase depends on external links, and the other part depends on internal links; clear website structure and link relationships will contribute weight to internal pages. If a website wants to obtain a large amount of free traffic from search engines, it needs to have a relatively high ranking ability. Websites with high weights have advantages in obtaining rankings. Therefore, when optimizing the website structure, it is reasonable to design the home page, topic page, and landing page. Plan links to these important pages to improve the ranking ability of these pages.
4. Internal anchor text control: By optimizing the website structure, we can reasonably place anchor text on the page, and anchor text is a relatively important keyword ranking factor. So when making anchor text, try to choose highly relevant keywords.
5. Use tags: H1-H6, B, STRONG, ALT, TITLE tag design to optimize the website structure. We can use tags to highlight the importance of the content. The H1 tag only appears once on each page. Use H2, H3, and H3 appropriately. B. STRONG, ALT tags.
The benefits that optimizing the website structure can bring us: 1. Improve user experience 2. Increase the number of included websites 3. Transfer website page weight 4. Control internal anchor text 5. Use tags; The above is my personal understanding, everyone is welcome to communicate with each other and supplements, the copyright belongs to Sheshows.com ( www.sheshows.com ), please indicate the source when reprinting, thank you!
Thanks to zwj_1002 for his contribution