Recently, I have been paying attention to competitions in the e-commerce circle and often visit Lao Chen’s blog. Personally, I feel that the user experience of this site is not perfect enough. Although the articles are all original, many of them are very short and feel like reading Weibo. Another reason is that the blog uses the original window opening method of the web page, but is used to opening a new window, so I accidentally closed the website. I originally wanted to read a few more articles, but after closing the window, I was not in the mood and was too lazy. Open the blog again. We have encountered this situation several times. Whether it is through SEO or other methods to obtain visitors and traffic, the webmasters have put in hard work and efforts. When the target customers arrive at our website, some details are ignored. It is a pity to lose target customers.
Is it better to open a website in the original window or a new window? Such a topic is rarely raised and discussed on the webmaster network, but I believe this is a very controversial topic. Some say it is better to open the original window, and some say it is better to open a new window. I think this is a question of website optimization. If the key content is well optimized, it can increase the PV value and reduce the bounce rate. However, if the optimization is not good, it will lead to poor user experience and loss of visitors. The final decision on how to open the window on the website should be based on your website type, visitor browser client, and user habits, and should not be subjective.
Judging from the Baidu statistics and webmaster statistics of my multiple websites, the most commonly used browsers are IE7, 360SE, IE8, IE6, Google Chrome, TheWorld, Sougou, Firefox, etc. Although Microsoft officially calls Users have stopped using IE6, but many netizens are still using this very classic version. However, webmasters should take the overall situation into consideration when designing websites. In addition to IE6, other versions of browsers have launched "open new tab" This function makes it possible to open many pages only occupying one browser window, and it is very convenient to create and close windows. Therefore, I feel that the method of opening web pages in new windows will be the mainstream and trend in the future. Webmasters should add target="blank" when designing links to important website addresses. For important pages of the website, such as the homepage, you can consider opening them all in new windows. In order to simplify the code, you can refer to the method used by the author's website and add the "<base target="_blank" />" code to the head of the webpage to realize all the pages. The link opens in a new window.
The above is Meng Dongfeng's analysis and method sharing on the topic of "optimizing the way to open web windows to improve user experience". In short, there are advantages and disadvantages to opening a page in a new window, but the advantages outweigh the disadvantages. While taking into account the user experience, it can effectively reduce the loss of netizens and Bounce rate can also significantly increase PV visits and increase user stickiness. The above are Meng Dongfeng’s personal opinions, and criticisms and corrections are welcome. This article was originally published by Taobao Crown Store Navigation Network www.365mingdian.com . If you need to reprint, please retain the copyright information.
Thank you Meng Dongfeng for your contribution