The author has been building a website for more than three months and has built four websites. The process of building a website has made me realize that making money from a website is not easy. Spending a lot of time learning and building websites every day feels really tiring and mentally draining. Today I want to take some time to talk about my views and feelings about website building and entrepreneurship.
At the beginning of building the website, I read a lot of articles to learn. Finally, according to the common sense principle of "content is king, external links are the trump card", the content of two sites is updated, and more than ten articles are updated every day. The principle of articles is originality and pseudo-originality. QQ space has blocked Baidu, and Taobao also beat Baidu. One of the author's websites is the China Dream Entrepreneurship Network www.dream8.com.cn . I search for articles in these two places and select articles. The principle of selection is that articles that are not included in Baidu or are only reprinted in a few places are pseudo-original. You can imagine how time-consuming and tiring my method is. I also maintain ten blogs and update them every day. There was never any interruption. One day, when there was a power outage at home, I went to the Internet cafe to update. Hey, I think about how passionate I was when I started making a website. Fast forward three months. What is the result now? When Chuangye.com was first launched, Baidu included it in about 20 days. Then the ranking gradually went up. The three main keywords on the homepage of my website were ranked 5th, 14th, and 30th on Baidu respectively. This score is said to be good. You ask me how I got it up. In addition to the article selection principles I mentioned above and the maintenance of ten blogs, the others are occasional posts with signatures on the forum. Basically, I spend my time and energy on these every day. But as a result, the ranking was stable on Baidu for about a month and a half. After a month and a half, for some unknown reason, the keyword ranking dropped. Maybe it's the so-called manual intervention of Baidu in the new site, maybe it's because after three months, this method of writing ten articles a day is very ineffective, and it feels like it's useless to do it every day. Why do you say this, because although the articles are original or fake, the quality is definitely Not good? Maybe you have to say that the quality of the article is definitely not good. Think about it, the best articles about entrepreneurship (and I think articles about other topics) are available online, but good articles are basically spread widely and forwarded widely. According to my method, it is difficult to collect them. . If you don’t have a good article and show it to Baidu, you won’t be able to retain customers and there will be no stickiness.
A contradiction arises. A big contradiction. Search engines like original articles (I think search engines don’t know the quality of articles. They may have a way to judge the quality of an article, which is the number of times it has been reprinted. It is impossible for them to know whether the central idea in the article is good or not). Users like to have original articles. Thoughts are of quality and valuable articles. How to measure? How to choose? Maybe many webmasters have thought about this problem? Maybe you can say that you can take into account both. I collect good articles and then modify them. I change the title and the first two hundred words of the article. You can try this method to see how much time and energy it takes to write ten articles a day. Eventually you'll come to the conclusion that it doesn't work. The end result of this path is a dead end. As far as search engines are concerned, the webmaster is always just a maid in the palace, and the favor is only temporary. The website will be demoted and punished, the keyword ranking will drop, and Baidu will pluck it out sooner or later. Continue to spend so much useless energy on it. What's the point?
The so-called entrepreneurship is to create a business, and creating a business simply involves two aspects: one is to satisfy a need, and the other is to generate profits.
For entrepreneurs, meeting needs is the application of product technology creativity, and for consumers, it is the satisfaction of needs.
The so-called creativity is a process of positioning and repositioning.
Position and reposition if that doesn't work. Then we have to think carefully about how the website should be positioned. How to effectively arrange the working time and energy of a personal webmaster? I believe everyone knows about Melatonin. Shi Yuzhu relied on this to make a fortune again. A box of more than 100 people thinks it is a good thing. All bought as gifts. But many people don’t know that Melatonin is actually a melatonin that costs a few yuan a bottle and is produced by dozens of companies but cannot be sold. However, Shi Yuzhu defined an ordinary food supplement sleeping pill as a person who takes immortality. The elixir, the so-called health care product for youth. More importantly: strong marketing.
I think the case of Melatonin should be enlightening to individual webmasters. The first thing to consider when building a website is to meet the needs of netizens and browsers. The quality of articles is the key. Provide articles with quality, connotation, and something to gain. In the eyes of netizens, they will come to your website again next time. The so-called seo, the so-called pseudo-original changes made to please search engines are secondary (not to mention whether you have the time and energy to do this, but more importantly, whether you can make good changes).
Rather than spending a lot of time and energy on this so-called pseudo-original or original work, it is better to collect valuable article information. Then focus on promotion and marketing. Focus on improving user stickiness. I believe that the power of interpersonal communication is more lasting and effective than the so-called unreliable search engines. Therefore, the author’s own China Dream Entrepreneurship Network has changed its strategy in website construction. For example, the newly-built Business Dao Humanity column collects long articles that are very valuable and helpful for entrepreneurship, rather than a hodgepodge of pseudo-original articles.
This is the author’s experience of working on the website for three months. I hope it can inspire novice webmasters and veteran webmasters will not hesitate to give me some advice and discuss it.