The Internet has gradually entered people's lives in recent years, especially young people, who use the Internet almost every day, such as online chatting, online shopping, etc. The rapid development of formal networks has made online marketing quickly become a new means for merchants to increase business volume. Having your own website has also become one of the signs for small and medium-sized enterprises to enter the Internet. The enterprises themselves do not have a deep understanding of the website, resulting in low-quality websites produced. Coupled with the irregularity of the website construction industry, many enterprises have greatly reduced their confidence in using the Internet, and many small and medium-sized enterprise websites have become decorations. For this reason, the author Lu Fujia combined 8 years of Internet work experience to introduce how small and medium-sized enterprises can optimize website user experience and increase business volume.
1. Pay attention to the color matching of the web page. Reasonable color matching can reflect the formality and professionalism of the company. You need to find a professional designer to design it. Do not mix it casually to save money.
2. Design a convenient and easy-to-understand navigation. Regarding the design of column names, both professional vocabulary and easy-to-understand vocabulary should be included. Professional vocabulary can show the professionalism of your industry, while easy-to-understand vocabulary can create website affinity and expand the website user base.
3. People are easily moved by touching scenes and thus make consumption decisions. Everything comes from life and is the best way to express yourself.
4. People want to know the feelings of consumers who use the same product before purchasing. Carefully choose the consumers who are using the product. It is best to be in a life scene and to reflect family and friendship. Regardless of the nature of the website, people cannot do without these most instinctive human emotions. Communication through the website will not be as direct as face-to-face, so it is necessary to have more emotions to resonate with consumers and drive online and offline marketing activities.
5. Pay attention to collecting customer information or feedback in appropriate places. The more important thing is whether someone compiles and analyzes the data and uses the results for marketing. When collecting customer information or feedback, be sure to respond on the website.
6. Introduce your products in detail rather than in general. There is no room for communication online. Even forums and online customer service have limited communication. Let your customers know more about what they choose to know. Don’t let viewers leave with this question, and don’t expect people to call and ask, otherwise you’ll miss a lot of opportunities.
7. Show more benefits that products or services bring to customers! Of course it would be best if there are consumers who can give their own opinions. Another way is to consider the problem from the perspective of consumers when introducing the product, and explain the benefits it brings to consumers instead of listing a lot of technical parameters. The more important point is to explain the matters that must be explained and the issues that most customers are most concerned about. For example, if your product has not obtained a certain certification in the industry, and this certification is consulted by many customers, you must explain it. Otherwise, it will cause troubles such as returns and unnecessary consultations.
These are optimization improvements in website user experience. The author advises those small and medium-sized enterprises to remember one thing when they are confused about online marketing: websites need to be continuously optimized to improve user experience and carefully cultivated, so that they will eventually gain results. Don't be too hasty, otherwise all your efforts will be wasted.
The author Lu Fujia temporarily provides the above experiences for your reference. If you need a deeper understanding, please join QQ: 1214928078
Thanks to Lu Fujia for his contribution