Webmasters often encounter a problem in website construction and optimization. It is not that search engines do not update snapshots, but that snapshots are updated every day but there is no ranking; it is not that there are too few included, but there is no traffic. Many people often blame "intervention" for the reason, but is this really the case? Although the phenomenon of manual intervention is possible, it only exists in some hot keywords. If manual intervention in rankings is carried out casually, I believe that no search engine will survive for a long time. Okay, back to our topic, the following binary network will provide a detailed analysis and discussion of this reason:
1: There is weight but no ranking
Website content can be included quickly after it is published, even achieving the instant collection efficiency that some websites dream of. From this point of view, the weight given by search engines to such a website is simply very high, otherwise spiders would not stay on the content page 24 hours a day waiting for updates. But the strange thing is, why can’t the main keywords and even long-tail words get good rankings under the premise that search engines have not demoted the rights? Binary analysis believes that: the website theme positioning is not clear or the development is not clear, resulting in search engines unable to Caused by precise positioning of website categories.
A: The topic positioning is not clear. In the early stages of website construction, the website development does not have a clear and clear development direction, and even the core keywords are not clear. How to rank such a website? In the end, the search engine cannot find it. north. For example, "XXX Information Network, XXX Comprehensive Network" is a phenomenon that often occurs.
B: The development of the website has deviated. Although there was a relatively precise positioning of the website theme at the beginning, it deviated during the development process. Some websites update snapshots for Baidu. Since they don't collect fake and original content, they write everything. Anyway, as long as the search engine can include it, it's fine. Over time, search engines will recognize the quality of your website, but at the same time, it will also cause the website to deviate from the theme, which will eventually lead to full weight and no ranking.
2: There is snapshot but no traffic
Website snapshots are updated by search engines every day, but why can't they generate traffic? I believe many websites have experienced this phenomenon. Some people may say: Didn't you mention in the previous paragraph that the high frequency of inclusion of a website means high weight? But what Binary wants to say is: Now as far as Baidu rules are concerned, new sites can also be included in seconds. Binary blog is an example of this. It took 3 days to open the blog and it was posted within seconds. It has been a month now and it is still being posted within seconds, but the ranking has still not reached the homepage (there is no time for external links). New sites can be collected instantly, which is different from high-weighted sites. It can be said that search engines take special care of new sites as a special gift, thus facilitating the future development of the site. Because, according to traditional search engine indexing rules, even if the content of a new website is original, it will be difficult to be included in a short time. The final result is that the original content is reprinted and cannot be recognized by search engines, leading to the imbalanced development of original content becoming collection and collection becoming original content. Binary believes that the current search engines’ special favor for new sites has the following rules:
1. Search engines determine the website update time to facilitate regular indexing by spiders in the future. Some websites often do this in order to raise spiders and update the website at regular times and at fixed points every day. In terms of search engines, server pressure is also greatly relieved.
2. Examine whether it is an excellent website. An excellent website will tirelessly update content every day and adhere to its own principles. If you can't stick to your own principles, you will inevitably collect content or fake original content when you see the frequency of website inclusion is accelerating. And if this is the case, it will fall into the new search engine rules, and it is inevitable that the website will be included in the garbage dump. At the same time, it also relieves the server pressure and does not require long-term observation of the website.
3. Pay special attention to new sites, just like what we mentioned in the previous paragraph. The newly built website itself does not have much weight, and if the content is reprinted by a high-weight website, the original work that was originally created will become a collection. Even if you work hard, you will never get ahead. Therefore, search engines will include the content of the new site first, but will not give it any weight.
Written by Binary Network, and working with Beijing SEO ( www.seostudy.org ), we believe that if problems arise, you are good at analyzing them, you can persist patiently, and you can withstand every test, then success will not be far away. In fact, search engines have taken special care of new sites. As for old sites that have weight but no ranking, they should focus on updating and reorganizing the structure of the site as the main optimization strategy.
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