Many people fall into a misunderstanding, thinking that a website with a high weight must be ranked very high; and a website with a high ranking must have a high weight, but this is not the actual situation. Google PR value has always been praised by webmasters as the weathervane of website weight, but Google engineers have made it clear that PR value is just a manifestation of website weight. It is the comprehensive performance of a website in Google search, and a certain key The ranking of the words does not matter much. And the reality is the same. Many websites that are collected in a timely manner and have rich content, even many websites with high Google PR and Sogou SR scores, have unsatisfactory website ranking performance. In this way, we come to the conclusion that website weight and keyword ranking are related, but not absolutely related. So what is the relationship between the two? Let's start with the factors related to website weight performance and website ranking.
Where do high-authority websites appear?
Google has PR and Sogou has SR. Through some superficial numbers, we can somewhat judge the weight of the website. However, you must know that both Google and Sogou have a slow index update process, and Google and Sogou can only represent two search engines, which is not enough to explain the overall weight performance of the entire website. Even the values of PR and SR are presented through some phenomena and essences. For example, a website with frequently updated website snapshots at least shows that search spiders frequently visit the site and the website is valued by search engines. It is not difficult to improve the weight of the website. On the basis that the website is basically in line with the search engine inclusion, as long as you carefully prepare the content and links, and then quietly persist and wait, the weight of the website will slowly increase.
How to determine the weight of a website? Although most search engines do not want to give a specific website weight index like Google. However, through search engine performance, we can still find clues, and this can be more real and timely. The performance of websites with high weights generally include: 1. Fast content collection and timely snapshot updates: Because search engines frequently visit the website and the website itself also has content updates, the snapshots will be updated in a timely manner. Many large websites or blogs can collect new content instantly after it is released, also because of the high weight of the website; 2. The same content ranks high: For example, when we search for a certain word, there are many articles of the same content, but the ranking The order is not chronological. Larger websites will rank higher. This is because search engines take user experience into consideration. Larger websites are more likely to win the trust of users.
What factors are related to website ranking?
Under the same conditions, a website with a high weight must be ranked very high. The most important factor in determining a website's ranking is its weight. However, this does not mean that if the website has a high weight, the keyword ranking must be very high. In reality, there are many websites with high authority but no rankings. The reason for this abnormal phenomenon is that the website theme is unclear or the necessary website optimization is lacking. In other words, search engines cannot perceive the content of the website and cannot understand the theme of the website. The vast majority of weighted but unranked websites are caused by unreasonable optimization of the website itself.
Let's use an example to make it easier to understand. For example, the theme of a website is website construction and website production, but the page content is mostly animations and pictures, and a small amount of text description cannot let search engines know the theme and keywords. When users search for "website construction", the website will not be ranked high, and it will not even appear in the search results. From this we can conclude that there are two factors closely related to website ranking, they are website weight and keyword identification. As long as you do these two things well, website optimization will definitely get twice the result with half the effort. How to improve the weight, we have repeatedly published articles before repeatedly stating that "content is king, links are emperor". Next, we will focus on how to make search engines better perceive the theme of the website, so as to prevent the occurrence of weighted but no ranking phenomenon.
How to put an end to the phenomenon of having weight but not ranking
If you want to improve your website ranking, the first thing you need to do is to let search engines perceive the theme of your website. The author has elaborated on the theme and keywords of the website in the previous article "There are pictures and the truth! Analysis of ways for search engines to identify keywords" and the earlier article "Analysis of five implementation methods of keyword search recognition" Search engine cognitive style. When building a website, how can we make search engines better perceive the theme and keywords of the website? There are no more than the following five aspects. The first is to reasonably increase the density of keywords; the second is to highlight the keywords with special tags; the third is to implement internal and external anchor text links; the fourth is to reasonably lay out the META; the fifth is to cleverly implant it in the address bar and site map.
The above are just techniques, and when used properly, search engines can better perceive search keywords. However, website weight and keyword ranking should be organically unified and should not be artificially separated. It’s not that there are no better ways to improve the keyword ranking while increasing the weight of the website. First of all, it is necessary to create original content around the website theme. For example, if the website theme is website construction, write articles around website construction and website production; secondly, link layout, specifically identify the keywords of the relevant website theme in the page content, and do It is best to link internally to the corresponding page. When building external links, use keywords as anchor text, etc. Although this is a bit troublesome, the weight and ranking are improved together. It is also a powerful tool to eliminate weight without ranking, and can get twice the result with half the effort.
In fact, there are many phenomena of putting the cart before the horse in the process of website construction and website optimization, such as weight but no ranking, traffic but no quality. Many webmasters themselves fall into a misunderstanding, believing that as long as the weight of the website slowly increases, the keyword ranking will definitely achieve an ideal position, while ignoring the importance of search engine recognition. The view of professional website construction company Pilot Technology ( www.joyweb.net.cn ) is that weight and ranking, and even website traffic and conversions, are all in the same vein. Excellent webmasters and optimizers will never isolate them. Without good search engine ranking performance, no matter how high the weight is, it has no practical significance.
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