When optimizing a website for SEO, inexplicable problems often occur, especially when the website has weight but is not ranked. In addition, another important confusion is that the website is included and the snapshots are updated very quickly. , but there is no traffic! The author carefully summarized these two types of problems, and after a long period of observation, I finally discovered the root causes of these two types of problems!
Analysis of the reasons why the website has weight but does not rank
Many websites have been carefully optimized, and the website almost achieves instant revenue. The weight of such a website is naturally extremely high, otherwise spiders would have no reason to station on the website 24 hours a day. However, for such a website, the ranking is very poor, even I can't see the reason at all. The author found that it is related to the legendary Baidu Sandbox, and there are two main reasons for this sandbox!
First: the content of the website is quite good and the quality is very high. This is the fundamental reason why Baidu is willing to include it. However, there is a certain deviation in the relationship between the content and the theme of the website. Even the core keywords are not very clear. So what about such a website? Can the ranking of keywords be displayed? Baidu will naturally send such a website to the sandbox for review, but there is still no problem with content inclusion, but the ranking has not improved!
Second: The website development process goes off track. In fact, some websites continuously modify keywords or modify the website title after operation. This will naturally arouse the sensitivity of Baidu spiders, and it is easy for such high-level websites to become sensitive. The weighted website makes a wrong judgment and thinks that a new website has appeared because the keywords have changed. Of course, the changes in keywords are sometimes unconscious, so the website has weight but is not ranked. Strange situation!
Website snapshot updates quickly but has little traffic
In fact, this situation is similar to the strange situation of a website having weight but not ranking, because the faster the website snapshot is updated, the higher the weight. However, this phenomenon may also appear on new sites. For example, many new sites also It is possible to take Baidu snapshots overnight, but the ranking and traffic are very poor. Of course, the author is not talking about the new site here! But the old site suddenly has this situation. What is the reason for this?
The fast update rate of Baidu snapshot of a website does not mean that the website can get a good ranking, nor does it necessarily get more traffic. Because the ranking cannot rise, the corresponding traffic will naturally be difficult to increase, and some websites are incompatible with content updates. After a period of time, there is no regularity, which increases the operating pressure of Baidu Spider from the side, thus putting your website in the Baidu sandbox. Of course, this sandbox is temporary. If Baidu snapshots are updated very quickly, And they are all snapshots of the homepage of the website, so as long as you update the content more regularly, I believe your website can be restored quickly!
According to the statistics of authoritative data, there are already many such websites with high website weights but low rankings. This shows that many people unknowingly fall into the misunderstandings introduced above when optimizing, and do not follow the principles. Do website optimization with a one-stop mentality. After all, the sensitivity of Baidu Spider is very strong! Once there is a deviation between the content keywords and the website theme, the above strange situations will inevitably appear! Original article: L-rotary meat Alkali side effects http://www.jianfeiyes.com/ A5 is first published, please indicate when reprinting, thank you!
Editor-in-chief: Chen Long, author of Rain Man’s Personal Space