Although some websites have existed long enough and have undergone some simple optimizations, the overall effect is not good, and there may still be problems of one kind or another. There are also some webmasters who did not pay much attention to the SEO work of the website at the beginning. After a period of time, they found that there was no traffic, so they began to diagnose whether there was a problem with their website. Today, based on my experience, I will summarize for you some factors that affect the ranking of the website. An important factor, welcome to bid.
Is there any problem with the inclusion? If the website is well included, it at least means that the search engine will continue to update your website, which may lead to rankings for long-tail keywords and a certain amount of traffic. If the website is not well included, it means that it is external. There are too few links. If it is a problem with the inclusion of a large website, it is probably caused by the unreasonable structure of the website itself.
Whether to be punished: If the website is hacked, the server is unstable or the web page has viruses, these will eventually affect the normal traffic of your website. In addition, if you use cheating methods to quickly increase keyword rankings, you will most likely be punished. If this happens, you don’t need to look at other reasons. Just make good content and external links, and wait silently. .
Robots errors: I have seen some websites that are not included, have no rankings, and have no traffic brought by long-tail keywords. I found that the SEO of the website was pretty good, and there were no obvious cheating methods, but in the end I found out that it was robots. If there is an error in the file, a backslash "/" can cause the search engine to reject it.
Preferred domain issue: You must choose one version without www or with www. This is not an inevitable factor. It just means that if you choose a suitable one, the website will be more friendly to search engines, otherwise it will easily disperse the weight.
Keyword rankings: If there are some small fluctuations in keyword rankings, then there is no big problem. If the range of fluctuations is relatively large, it means that there are certain problems with the website, or your SEO operation methods have touched the search engine's Bottom line. However, sometimes it can be a problem with the search engine itself.
External link frequency: Website ranking depends on external links. This is a truth that everyone knows. However, the speed of link increase is an aspect that many webmasters do not understand very well. The focus is on maintenance rather than quantity. If your website has added about 10 links today, it will be no problem. The problem is that you have to maintain this frequency. Of course, it doesn’t mean that you have to increase it by so much every day. It just doesn’t mean that the data of external links will fluctuate greatly as a whole.
Content construction: The content of the website seems not to matter much, but it is not. If the articles are of high quality, they can increase the stickiness of the website and also increase the PV of the website. Many of them will subtly affect the overall development of your website. Even word-of-mouth communication that you cannot see will quietly increase because of your high-quality content. occur.
Internal links: Many webmasters are very aware of internal links, but what needs to be emphasized here is that internal links cannot be done for the sake of internal links. Don’t deliberately add the website’s target keywords in the main text. The URL linking to the homepage should be natural.
404 Error: The crawl error statistics provided by Google Webmaster Tools are also very informative, especially for some 404 or pages blocked by robots. We may not pay that much attention to them at ordinary times. The existence of these pages will also affect the overall website. weight.
Duplication of meta tags: The most common suggestion seen in Google Webmaster Tools is the duplication of HTML meta tags, which is also what we usually call keyword stacking. The three parts of title, description, and keywords are the most common stacking parts.
Status code detection: Many webmaster tools have this function. Test the status code return of the web page, especially the 404 error page itself, which also needs to be detected. If a normally updated page cannot return the correct code of 200, it means there is a certain problem.
User experience: This range seems to be very large, but it actually mainly includes two aspects. One is the opening speed of the website. Google has clearly stated before that the opening speed of the website is also a reason for ranking. The other is the user bounce rate. The bounce rate is relatively high. Web pages are generally not popular, which also affects the website to a certain extent.
This is the summary here, but this is not all, just some of the factors I can think of, some of which focus on experience, and some of which focus on technology. But no matter what, when the website needs quick diagnosis, I believe these twelve suggestions can help everyone. Okay, that’s it for this article, from: usb TV stick, website: http://www.hhxjt.com/ , please retain the copyright for reprinting, thank you!
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