Baidu is the largest search engine in China and webmasters rely on it for survival. Most of the so-called website optimization is based on "Baidu rules". Webmasters all know that no matter what words are searched, Baidu's own products can always appear at the front. Some people have questioned the fairness of the ranking, but is it really so? In fact, the reason why Baidu itself has achieved a superior ranking is because its own optimization is impeccable. So as a webmaster, can we learn anything from it? We might as well learn from the success of Baidu SEO. Today we will use one of the products: Baidu Knows to introduce the topic.
1: TITLE title reference
1. Home page title: "Baidu Knows - the world's largest Chinese interactive Q&A platform". Sixteen simple words summarize the entire website. Users will know what "Baidu Knows" does at a glance, unlike some websites now that fill the title with a dazzling array of keywords and pile up nondescript keywords. Until I wrote about the limit of the title displayed on the search engine page, it tested the user's eyes and made it difficult for the search engine to display. From this we know: The title of the homepage TITLE should be written concisely and to the point, just focus on it.
2. List content page title: The list page and content page titles also inherit the conciseness, clarity and naturalness of the homepage title. What can we see at this point? A: The title of the general website list page and content page is composed of: the title of the list or content page plus the title of the homepage. For example: the home page title is: "Shanghai website construction_Shanghai Internet company_Shanghai web page production_Shanghai website design_Shanghai XXX supply company", the list page or content will be written as: list page title/content page title + home page title. As you can imagine, what will be the final result? The title of the content page and list page greatly exceeds the limit of search engine page display. In the end, due to the incomplete page display, there is no need to say that it affects the website ranking. In fact, those websites with certain optimization experience try to control the page title not to exceed the maximum display limit of the search engine page.
2: Keywords, description tags
In fact, many of Baidu's own products have not written keyWords and description. Did Baidu itself forget to write them? The answer is definitely no. There is only one correct answer: Baidu gives these two tags a low weight. In fact, many Seoers believe that the keywords tag is dispensable, and why is description not very important? Because Baidu LEE once said: We encourage everyone to write the introduction of the website through description, but if it is modified too frequently, it may not be Timely feedback is in the summary. Of course, every label has its own meaning, but its effect may vary. However, for grassroots webmasters, a slight difference can make a huge difference, and webmasters cannot ignore it either. On the other hand, search engines don’t care much anymore. You have always regarded these tags as a cornucopia of efforts to optimize, which will eventually lead to optimization transition and de-emphasis. Don’t expect that a tag can bring you unparalleled returns.
Three: Strong internal link structure
Among Chinese websites, I am afraid that few websites like Baidu know such a powerful internal link structure. First of all, the amount of information generated every day is huge. Baidu knows that multiple categories of answers are listed according to different types of questions, which is equivalent to looking at the "channel" under construction. And there are "a large number of related questions" on the content page of each channel. What can be done with these related questions? Think about the "related articles" that webmasters often do, and you will know the reason. At the same time, improving the keywords of related pages will also make Internal links extend in all directions. With such a link, the spider would probably enjoy eating it.
Four: Dynamic pages and static pages
Webmasters often say that dynamic pages are not conducive to search engine inclusion, but how many dynamic pages does Baidu have? In fact, Baidu has no restrictions on this aspect, and it is more often a misunderstanding of webmasters. Regarding this point, Baidu LEE also replied to the webmaster: "There is no discriminatory policy regarding dynamic and static URLs. The reason why there have been arguments to promote static URLs in the past is because many dynamic URLs carry many parameters, but in essence the content is the same . This brings unnecessary trouble to spiders and webmasters.” Another point is that the reason why SEOers do not recommend webmasters to choose dynamic pages for website construction is because of website response speed and server pressure. Static pages consume far less server resources than dynamic pages. If a large website uses all dynamic pages, it will definitely crash if the server is not powerful.
Five: Focus on user experience
Baidu is impeccable in this regard. Baidu knows that it is absolutely very convenient for users to find information. From website classification, to content search, to web page response speed. Or talk about the phenomenon of webmasters publishing links in Baidu Knows. Baidu can completely do a domain name filtering, whitelist only those websites, and other information needs to be reviewed, but why not? It is not because of the complicated workload. In fact, such work is far easier than it is now. But Baidu gives trust to webmasters and facilitates users' choice of information. However, in order to avoid the appearance of a large amount of spam information, there is a limit on the user level that can add links. It can be said that it adds an extra level of security and convenience to the user experience.
Okay, that’s all Binary Network/He Guijiang ( http://w.mmmrw.com ) has analyzed today. Don't complain about anything, isn't your ranking high enough? Just working hard is not enough. Look towards the advanced and you will get more.
Editor in charge: Chen Long Author Binary Network's personal space