SEO optimization is an indelible injury for small and medium-sized webmasters. Search engine rules are intriguing. The current ranking is the present, and the future ranking is unknown. Every time a search engine is updated, it is always the most stressful day for webmasters. The rankings fluctuate. Some people are happy and some are worried. Who is left on the homepage? How to stabilize the hard-won rankings has become the answer that webmasters are looking for. Is it really difficult to stabilize rankings? In fact, it is caused by many of its own shortcomings, which leads to the ups and downs of website rankings. The author below further analyzes and elaborates on the reasons and corresponding solutions:
1: Don’t lose at the starting point, a stable server is indispensable
Picking up this topic again, I hope it won't be boring. It's just because I already have a stable server. In fact, in the process of website optimization, server factors still account for a large proportion of rankings declining or even being blocked. Either the security is not guaranteed, the bandwidth is insufficient, or there are frequent node routing problems. The author of this series is actually the webmaster himself. Why do you say this? In pursuit of temporary prices, service providers can only come up with affordable hosts to meet demand. If such a host is stable and guaranteed, then how can the enhanced host be sold? Of course, it is not IDC's malicious intention, it is just caused by the selected computer room environment and insufficient server configuration. When junior webmasters choose a host, they must not believe what the so-called scammers say: no limit on CPU, no limit on bandwidth, no limit on IIS. This is impossible. If this is the case, then the entire server will be in chaos. Generally speaking, regular service providers have the following parameters: 100 MB of space for 100 concurrent IISs, and so on. Of course, this is just a personal understanding and is for reference only. Its independent IP server is the best.
Of course, in addition to the host server, the domain name server is also extremely important. Similar to what happened some time ago, Xinnet's domain name resolution server frequently crashed, causing countless websites to be implicated. This is just an accident. In fact, the stability of Xinwang's domain name is relatively good. Therefore, it is also crucial to choose a powerful domain name service provider when registering a domain name. Generally speaking, if you buy a cheap domain name, its resolution server will not be much better.
2: Improve search engine favorability: not too much content, but good quality
After some webmasters achieved good results in rankings, they saw that the search engine crawling speed was significantly accelerated, and they tried to take shortcuts by pseudo-original or collection to increase inclusion. The initial effect was not bad, but when the crawling speed became slower and slower, the weight of the own website was also increasingly reduced. Collection is possible, but collecting articles requires their own weight. For example, the four major portals will not be demoted no matter how much they collect and reprint them every day. Therefore, small and medium-sized webmasters should do their best to do what they should do. Updates should not be too many, but the content should be fine. The author believes that content suitable for search engine optimization: 500 words or more is the best, and spiders also prefer to crawl.
Three: Website construction and optimization to avoid junk links, dead links, and broken links
What kind of link is a spam link? It is not only reflected in ordinary external links, this point does not need to be emphasized too much. Generally, external links that are continuously removed by search engines are junk external links. Webmasters should summarize which websites' external links are useless and unnecessary. Regarding broken links: What kind of links are broken links? There are three main points: A: Dead links caused by unstable servers; B: Frequent revisions of the other party’s website, and the weight fluctuates up and down. C: The other party’s friend links have too many unstable factors or a large number of websites that have been demoted. Regarding dead links: It is mainly reflected in the optimization of internal links on the website. It is the most likely problem to occur when the website is revised. Remember, even if the website is revised, do not delete the previous website structure or generated documents. Many webmasters delete the previous web content after website revision. This approach is completely wrong. The final result is that a large number of 404s appear, saving a little web space but the gain outweighs the gain.
Four: Friendly links are most powerful if they are of quality and quantity.
I have to say that friendly links are really powerful, which is evident in the rankings. Which excellent website does not have the support of strong external links? Especially friendly links, which further tell search engines how valuable you are. Take 28 tweets as an example, PR0 can soar to PR6 in just a few months. Although it is not a measurement indicator for Baidu, it can also directly reflect the strength of external relations. In link exchange, especially after reaching the homepage, it is relatively easier to exchange high-quality friendly links of the same type. If you do not have a wide enough network, don't miss this opportunity. In exchange for more than 30 high-quality external links, I believe that your ranking will be fine unless there are special circumstances and you have done what you should do.
Five: Avoid three days of fishing and two days of drying the net. Success as a webmaster depends on persistence.
Website updates must be continued, and external link updates must be continued. Many websites often cannot persist in the long run, and they relax themselves with a good ranking. There are countless examples of changing hands and continuing to build a website or focusing on content and ignoring external links. What the author wants to say is this persistence. On the road to success, the value of a person can be proven more towards the end, and the same is true for the accumulation of website weight. If you persist, success will be yours. Complacency and discouragement are direct factors leading to failure. The reason why I emphasize it again and again is because there are still so many people who do not clearly understand the current situation.
This article comes from Beijing SEO ( www.seostudy.org ). Summary: It is difficult to rank on the "home page" and even more difficult. Only after going through layers of selection can the website have the opportunity to be displayed on the home page. The longer you keep it, the more valuable it will be. Stabilize your hard-earned ranking and don’t slack off!
Editor-in-Chief: Yangyang Author Blue Classic Personal Space