With the continuous updating and changes of search engine algorithms, the rankings of many websites are relatively unstable, sometimes good and sometimes bad. Therefore, when we do SEO optimization, we have to consider optimized sites. How do we stabilize site rankings and how do we respond to changes in search engine algorithms. Today I will share with you some "old" methods that are enough to deal with unstable website rankings.
(1) Start with website content.
Everyone knows that search engines prefer original, high-quality content, so when our website rankings are unstable, we need to consider whether our site content is of high enough quality and whether it is our own original content. While we are doing a good job in content quality, we also need to regularly update our site content every day. It is best to set a time period so that spiders know when you will post articles every day, so that our articles can be received within seconds. Such an effect is also very good for the weight of the article.
(2) Assistance from external links.
I believe many webmasters will encounter such a problem. After Baidu updates, they will find that the number of external links to their website has decreased a lot, and then when checking the website ranking, the ranking will also drop, or even the authority will be reduced. The reason is well known to everyone, so on the premise that we have good website content, external links are also very critical and necessary, but when we do external links, we must ensure the quality of the external links and ensure that the external links will not be lost. Here, the author prefers external links in the form of forums, blogs and soft articles. Such external links are of higher quality and are not easy to lose. In addition, you should avoid using mass-sending software, because the external links of mass-sending software come quickly in terms of quantity, but the quality is poor and easy to lose, so the author does not recommend that you do it.
(3) Changes in Baidu’s algorithm.
When we feel that our optimization is good, we find that the rankings still drop after the update, then we need to observe whether it is a change in the search engine algorithm. Faced with the continuous improvement of humanization of search engines, everyone knows that user experience is becoming more and more important. Therefore, in addition to some other algorithms, the general search engine update algorithm is mainly aimed at user experience. Therefore, if we want the future of the website There is better and bigger room for development. There is no doubt that we must do a good job in user experience.
(4) Do not use BUG to improve rankings.
Although the current Internet is gradually improving step by step, it is inevitable that there will still be some BUGs, such as the site group siding rate at that time and the "L-carnitine" incident. They actually used some extraordinary techniques. To improve the ranking of the website itself, but as the search engine algorithm continues to improve, it will eventually lead to being demoted and K-sited. Therefore, when we do optimization, we must be down-to-earth and never use unfair methods. , otherwise we will also be punished after being discovered by search engines.
(5) Pay attention to the security of the website itself.
As the competition in the Internet industry becomes more and more fierce, there are more and more vicious competitions. Therefore, while we are doing a series of optimizations, the security measures of the website itself are also indispensable. For example, the website has been hacked by Trojans, hacked, attacked, and other means that have caused the authority of our website to be reduced. Therefore, we must take preventive measures on the website to avoid being affected by external factors and causing the website to be demoted.
(6) Are the friendly links friendly?
Indispensable for every website are friendly links. Everyone knows that friendly links can help two sites share weight with each other and attract spiders to crawl. There will be some good factors for the weight and ranking of the website, but everything They are two-sided. If they are done well, they will increase the weight and ranking, but if they are not good, they will also lead to a series of situations such as a decline in rankings and a reduction in rights. Therefore, we must regularly check whether the friendly links are friendly and normal, and if they are found to be abnormal, Friends links must be processed in time to avoid unnecessary trouble.
Summary: In fact, in the face of unstable website rankings, the key for us is to maintain a good mentality, face these calmly, and then do the detailed work of our website in place, and adhere to user experience-oriented standards. If we optimize it, then after a period of hard work, our website will naturally get a good and stable ranking. Just like the author's website QQ Yijingxuan www.qqyjx.com, it pays great attention to user experience and adheres to the above optimization methods. It currently ranks well. Well, I’ll share it with you today, see you next time!
Editor in charge: Chen Long Author's personal space at www.qqyjx.com