Recently, when I was discussing with some friends about the construction of external links to the website, I found that many people have a misunderstanding about the construction of external links. They think that external links are just a way to improve the ranking of the website. In fact, this is a misunderstanding of the promotion of external links on a website. the role played above. For example, a few years ago, when terms such as SEO, website optimization, and website promotion were relatively unfamiliar to us, friendly links have always existed, and they have existed since the early days of Internet construction. At that time, there were no search engines or websites. We netizens only found out about each website through the friendly links at the bottom of the website. Nowadays, the external links of the website have gradually faded away from the purpose of serving netizens, and have instead been created for search engines. This seems to me to have entered a quagmire.
We often say that "content is king and external links are king", which shows the importance of external links on the website, but we don't have a clear concept of why external links are so important. Here I have some thoughts of my own. Search engines determine the weight of a website, just like we ordinary people think of a celebrity. The more people know about it, the higher its weight. Search engines are machines. How does it work? How to judge whether a website is known by many people? For example, the Yuyuanyuan website promotes this website, which requires external links from the website. If a website is known to more people, then the website address will appear more frequently on the Internet. The more times it appears, it means it is well-known. Therefore, external links to a website are the most important thing to improve the weight of the website.
Since this is how search engines determine the weight of a website's external links, you should understand that the more extensive and diverse your website's external links are, the higher the effect will be. If you are still like before, only posting advertisements in forums such as Webmaster.com, IM286, A5, etc., and building external links in a single way such as forum signatures, no matter how hard you work every day, the effect you will get will be very small. Otherwise, there are so many people asking them on SEOWHY to build external links, but the keyword ranking of the website is still so low. This is because the external links are single and lack breadth and diversity.
For example, external links to a website are like voting. The more links that link to a website, which means the more votes the website receives, the more search engines will pay attention to the website and give it a higher weight. Different websites have different weights, so the value of votes cast will also be different. Just like the vote given by a judge in a talent show is higher than that given by the audience, the quality of the backlink given by a website with a higher weight is higher than that of several low-weighted websites.
It doesn’t mean that you only need to build high-quality external links and give up all low-quality external links. This ignores the breadth and diversity of website external link construction. Let's put it this way, if all the backlinks of the website come from a few high-weight websites, what do you think the search engines will think? Even if you don't deliberately manipulate the source of external links, search engines will still think it is cheating. Therefore, when SEO optimizes external links, these links should be disorganized, which means diversified and extensive. Not only the weight of the source website is different, but also the IP, PR, link location, etc. It is important to make these external links as random and natural as possible. This is the top priority in building external links. The ultimate goal of our website external links is to let everyone see that our external links are not intentional, they are all natural, and are saved or forwarded by netizens according to their own preferences.
Let’s talk about how to make the website’s external links extensive and diverse:
1. Links from different IPs. If many external links come from the same IP, it is conceivable that search engines will unceremoniously consider this to be cheating. Generally speaking, when building external links normally, as long as you do not contact link farms, the external links must come from scattered IP addresses.
2. Links with different PR and weight. A normal website will definitely have external links from high PR and high weight websites and low PR and low weight websites. It's like the judges will vote for you and the audience will vote for you. This is the normal source of external links. When it comes to the issue of diversification, only if more people like your website will search engines like you more, and search engines are just useless.
3. Links with different suffix domain names and different domain name ages. Try to get links from websites with different suffix domain names as much as possible, such as .com, .net, .net, .org, etc. In addition, different domain names have different ages, including old sites that have been registered for several years, and new sites that have just been built. This talks about the breadth of links. If your website is talked about by almost all websites in the world like Google, then the breadth of your website has reached its peak.
4. Different link locations. There must be links that appear on the page as well as links that appear in the header and footer. Appearing in messages, or appearing in signatures, etc., is also an aspect of breadth.
5. Links to different types of websites. Blogs, forums, industry websites, social media, etc., this is diversification.
6. Links with different link anchor text text. This is very important. You can use it as the target keyword for this website, as well as long-tail keywords.
7. Different link forms. In the previous article, the author also briefly introduced several different link forms, including hyperlinks, plain text links, link anchor text, etc.
In this way, I have made it clear what I understand about the breadth and diversity of external links to a website. I believe that friends who read this article will definitely pay attention to it when building external links in the future. Here I would like to remind everyone not to make your external links look deliberate. What does it mean to do it deliberately? For example, when you build an external link for a keyword, you leave a link on Baidu or other places. You just leave a website name and a link. This is done deliberately. Of. If we want to do it, we should first answer the questions that Baidu knows, and then mention a link to an internal article in the reference material.
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Author: Yu Yuanyuan website promotion, original link: http://www.yuyuanyuan.com/wangzhanwailianguangfanduoyang.html
Editor in charge: Chen Long Author Yu Yuanyuan Personal space for website promotion