Hello everyone, my name is Xu Ziyu. If you observe carefully, you will find that as long as a website has enough authority, the information and links it can provide will have a certain degree of authority, and the higher the trust they can gain from search engines, such as large portal websites. Sina Sohu's secondary directories, third-level directories, and even article pages have a higher weight than the ranking of a small corporate website. In addition, you can take a look. If you become an industry leader, your website will definitely rank high. , even if it is not first, it will occupy the main position.
We have always mentioned the weight of a website when doing SEO optimization, so what exactly is weight? Website weight is when search engines assign a certain amount to a website (including web pages) based on factors such as website content, incoming links, and outgoing links. The authority value is an evaluation of the authority of a website (including web pages). The higher the weight of a website, the greater its weight in search engines and the better its ranking in search engines. Increasing the weight of a website will not only help the website (including web pages) rank higher in search engines, but also improve the overall site's ranking. Traffic, improve website trust, so it is very important to increase the weight of the website. This can be confirmed by the high ranking of the portal site I mentioned earlier, so the most important thing when we do SEO is to increase the weight of the website.
As mentioned earlier, the factors that affect the weight of the website are not only the quality of the page content, but also the impact of links on the website. Through the comprehensive factors of these two aspects plus some algorithm calculations, a preliminary evaluation of the website pages can be made to give Website keyword ranking is a simple basis. Therefore, to improve the website weight, we need to find an algorithm for calculating the weight, and then focus on adjusting the strategy according to the requirements of the algorithm to improve the efficiency of SEO. As far as I know, the HITS algorithm is such a very efficient algorithm.
The HITS algorithm evaluates the quality of web pages through two evaluation weights - content authority (Authority) and link authority (Hub). These are also the two factors that affect website weight mentioned by Xu Ziyu earlier.
1. Content authority (Authority) is related to the quality of the content information directly provided by the web page itself. The more web pages referenced by the web page, the higher the content authority. Therefore, we have previously advocated everyone to do a good job in original work on the site. Only with a large amount of original work can we not only improve the quality of the website content, but also continuously improve the authority of the website content and allow more web pages to cite the web page. In response to such a situation, the SEO strategy we should adopt is:
A. As much original content as possible. Content is valuable. If the quantity can be increased based on the quality, it will greatly promote the improvement of website content. This is also the case for many portal sites that do not rely too much on SEO, but rely on a large number of editors to win. a key factor. Some people say that it is difficult to create original content. In fact, you have not found the right method. In addition, if you really can’t create original content, it is also necessary to create pseudo-original content. As for how to operate, I have introduced you a lot in the previous article. , I won’t introduce too much here.
B. I believe that everyone has a strong grasp of relevant content, but it does not rule out that some webmasters will use some irrelevant content to fill the gap when they cannot find original content. Everyone needs to weigh this by themselves, and don't be lazy for a moment. This leads to a reduction in the authority of the website content.
C. Content authority refers to the more web pages that are cited, the higher the authority of the content. This is also feasible, that is, publish the content of our website to various relevant sites on the Internet that you can publish. If You can leave your link or add copyright information to the article to prove the source of the article.
2. Link authority (Hub) is related to the quality of the hyperlink pages provided by the web page. The more web pages that cite high-quality pages, the higher the link authority. In fact, the invisible link authority also hides a question about quantity. Of course, this is also common sense, and these two things we do well in linking can definitely improve the authority of the link.
A. For the site, when we make anchor text links on the article pages, we can make more layouts so that the pages within the site can refer to each other, especially for some long-tail keywords with relatively high value, and carefully design the content. After construction, it will be frequently cited within the website, which will improve the authority of our page and also increase the authority of long-tail keyword pages. In addition, if you encounter some important text within the article and need to link to other pages, don't be stingy with your own export links.
B. For outside the site, we need to publish links to the website to more and better platforms. For example, taking advantage of the rapid spread of soft articles, publish soft articles to portals to increase the weight of the website. If soft articles are difficult for you, You can find some high-weight platforms to build external links. As for the selection criteria, you can choose to check BR and PR, as well as the website inclusion status. The specific operations will not be detailed. The more web pages that cite your link, the higher the link evaluation of your web page will be, which will definitely help to increase the authority of your link.
C. Ensure quantity. This is an old topic. If you add quantity and quality, you will definitely get enough link authority.
Okay, that’s it for introducing the two aspects of website authority. It may not be detailed enough. I hope you can add me on QQ to communicate with me: 843745641. Only by constantly learning from each other can we continue to make progress.
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