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There is a period of experience in the creation and operation of a failed community e-commerce site. Although it failed, there are still some experiences that can be summarized. I write them here for reference by latecomers. After all, it is a very marketable direction. Compared with traditional e-commerce sites, community e-commerce It refers to e-commerce sites within the city, which have many advantages, such as higher user trust, more timely and convenient logistics and delivery, online or cash on delivery payment options, easy after-sales guarantee, etc. When establishing and operating a community e-commerce site, the following experience can be used for reference.
The first is product ideas
1. You can choose ecshop and shopex to build a website. Community e-commerce is not Taobao. It needs its own independent site, which will have its own advantages in subsequent publicity and promotion. These two independent online store systems are easy to set up, and there are many tutorials online.
2. Customer service preparation, it is best to have independent customer service staff, customer service QQ, phone number, none of them are missing, and they must be found at any time. Often the phone is not available, and QQ is not online, which greatly affects trust and evaluation. If your customer group is office white-collar workers , and possibly msn and qq are prohibited in some companies. If the phone number is allowed, try to apply for a 400 number. This will appear more formal and make it easier for you to change numbers.
3. Product classification. At the beginning, there should not be too many product classifications. There should be many products in each category and they should be sufficient. Online stores are not physical stores. The products on one page should look full. Hundreds of products may sometimes be overwhelming. Users feel that there are few things, so they fill up as much as possible. When the goods become more abundant, they will slowly expand the variety.
4. When pricing products, try to choose integers, multiples of 5 yuan or 10 yuan. Because you can choose to pay on delivery, round numbers are convenient for making change, which saves delivery personnel a lot of trouble. The price of community e-commerce is not as cruel as Taobao. It must be the lowest price. Because of intra-city delivery, pricing can be handled with reference to the selling price of physical stores.
5. Write clear rules, after-sales rules, delivery scope, freight calculation, payment methods, etc. The rules must be written clearly on the website, with evidence and evidence that can be checked. What is promised must be fulfilled, such as delivery time, free shipping methods, etc. Some issues that are prone to disputes should be clearly marked on the website bulletin board or advertising column, such as areas where free shipping is not available and goods that are not returnable or exchangeable.
6. When shooting product pictures, try to be professional, uniform in size, and restore the original appearance of the product as much as possible. The pictures should be taken from as many angles as possible, 45 degrees, vertical, etc., with many details, and what should be displayed must be clearly displayed. You can take a picture of one item, or you can take a picture of several items arranged together in a pile. Generally, 5 pictures of 500*500 are needed for product display, and more than 3 pictures of product introduction, the more the better, more pictures can increase the desire to buy. When it comes to pictures, you must put a lot of effort into it. Don’t copy pictures from the Internet. It’s more useful to take pictures yourself.
7. Product introduction, generally self-written introduction can impress consumers more. If it is food, it will be more effective to talk about nutritional value and weight loss effects. Don’t copy cookie-cutter introductions online.
8. Product packaging, packaging is another thing that requires effort, because the packaging of parcels is generally poor now. A little bit of care on your packaging can bring infinite goodwill to users. Vancl
You can try paper boxes, non-woven bags with logos, handbags, etc. Beautiful packaging bags and neat VI design can add a lot of points. You must pay attention to packaging.
9. The Flash slideshow on the homepage of the website is the face of the website. Many of the best-selling products and the highest traffic come from this.
10. In terms of logistics establishment and intra-city distribution, the best imitation is KFC’s home delivery service. It is a role model in terms of speed, uniform attire, and quality of logistics personnel. Also pay attention to the purchase of insurance for delivery personnel, safety is important.
11. Staffing, 1-2 customer service staff, 1 warehouse management and distribution staff, 3-5 logistics and distribution staff, 1 finance staff, 1 overall management staff, to control the supply of goods, at least this is the configuration.
12. The shopping process should be concise. How can registered users buy? Unregistered users can also buy. Fill in the delivery information, shopping cart, and the shopping process should be concise and clear. The easiest steps will bring more users. This can be more Find older users to try it out. If they can use it and find it easy to use, it should be fine.
There are also some operational ideas
1. Promotion mainly relies on offline. For a new website, especially an e-commerce website, offline promotion during building sweeps will be more effective. Flyers, posters, event organization for target customer groups, etc. are the most effective. At this time, we should pay attention to the quality of the printed matter and the order of the activities. The design should have its own style and the quality should look high-end, at least low-key luxury. The quality of the flyers represents the product quality and service quality of the website. Shoddy printed matter will take away countless Users, no one will want to click on your website after reading it. The rest is to sweep the streets and buildings.
2. Online promotion relies on word-of-mouth. Product reviews on websites, Weibo, forums, and QQ groups. A link is not enough. More depends on word-of-mouth promotion. In the early stage, online communication is limited, and there may be traffic. But the conversion rate will be very low. Soft promotion through various channels will be more powerful.
3. Cooperation with group buying websites. For independent e-commerce websites, group buying websites have opportunities for cooperation. They can come up with one of their own flagship products or use coupons for group buying, which can bring a lot of publicity to the website.
4. Continuous promotional activities, flash sales, red envelopes, discounts, special offers, free shipping activities, etc. must be continued, every day, and updated. Make good use of the website’s flash slideshow to continuously stimulate consumers’ attention. and nerves.
5. It is necessary to constantly have new products and maintain old customers. No matter how many things there are, there are still times when they are too picky. New products need to be constantly put on the shelves in order for users to come to this website frequently and continue to purchase.
The field of e-commerce is really broad and profound, but improving the user's purchasing experience and logistics quality is an unchanging principle. Some of the above summaries are not necessarily correct, they are for reference only. In addition, I recommend a very successful community e-commerce website. You can learn more about it, Beijing’s office snack website, Ximi.com.
Article source: Kachi Tree Please indicate the source link when reprinting.