Local websites are one of the future development trends of the Internet. If you do a good job in local websites, you will also gain a lot. However, compared with national websites, industry websites, etc., local websites have their own characteristics and development characteristics. How to promote, how to make profits, how to become bigger and stronger, local stations have their own unique model.
On October 21st, Admin5 will hold a chat event on Thursday. We will invite the founder of Fuzhou Convenience Network www.fzbm.com and the founder of Baihui.com, Mr. Juji, to discuss the operating model of local community websites. This article has compiled part of the content of the chat. Discussions are welcome.
Question: Our company is a local group buying website, which is offline group buying. The users are mostly older, or there are not many young people, so the forum is not active. Is there any way to get these people to participate in our website and forums? We have been doing this for nearly six years. Offline has always been good, but online has never been ideal.
Answer: I think your mature online group buying activities have provided you with a good publicity platform, or accumulated early network popularity! You can analyze your offline user groups and provide information that these groups are interested in. topic; at the same time, you can also use the Internet as a tool for them to use, so that when they need to use the Internet to solve problems, they will think of your website!
Q: For any website, it hopes to influence users’ online habits and create influence among users. But how to gradually change users’ online habits and create influence? Can the guests provide you with some suggestions on “influence”?
Answer: Habits are subtle. First of all, you need to clarify the positioning of your website, and then influence the needs of users in this regard.
Question: I would like to ask, how can a portal in a small county make a profit? Or should we not be a small county and directly develop a city-level portal?
Answer: I think profit does not matter the size of the city or the level of the city. Just like opening a store, a small store can make money and survive! More importantly, is the county portal you build influential? It affects the residents of the town. Living? Here is a website for your reference: Changting.com www.ctw.cn. Its profits are quite good! You can learn from it.
Question: When I look at your website, most of the homepage is classified information, and the forums are also full of forum information. It suddenly dawned on me that most of the current grassroots local websites are limited to the PW and DZ models, with the home page calling the forum information. What do you think of the model that combines classified information with forums?
Answer: Forum, many websites regard it as a kind of website package, because they position it as a leisure and entertainment area for netizens! Then combined with the classified information channel, it is a classified information website + forum. This is the structure of 58.com! And this is the structure of 58.com! Fuzhou Convenience Network, you can understand it, is community-based. The classified information channel is equivalent to one of the sections of the community. This section provides convenient services to netizens!
Q: In the guest’s opinion, what is the most important thing about being a local community?
Answer: Local characteristics include rich local content and real social circles in the same city. At that time, our "Fuzhou Information Station" advocated "making content that cannot be seen in newspapers." In addition, we often organize netizen meeting activities to bring netizens closer to reality and make everyone become real friends.
Question: Organizing netizen meetings can bring users closer, and the intimacy between users and forums is really good. I wonder if users are highly motivated to participate when guests organize these activities? Because there are many forum organizations similar to this Such offline activities, but not many people participated. In addition, how much energy and funds are invested in organizing these activities?
Answer: You can’t do activities for the sake of activities. You must plan activities from the perspective of users!
Question: In today's Internet, can services industries also develop into e-commerce?
Answer: This is something worth considering. The current consumption habits of citizens, especially young people, are already good at using the Internet to make consumption choices.
Question: How should local community offline activities be organized? How should we mobilize popularity and let more people participate in the activities when the popularity is not strong at first?
Answer: Food, drink and entertainment groups are very popular in every city. You should first create a similar QQ group. Invite all your friends' friends, and the early popularity will be solved. Then the relevant content of the event report is imported back to the forum. Organize activities like this on a regular basis to make netizens think you are fun, and your community will be fun!
Question: I am encountering a problem now. The Q group has developed, but the group members are not used to going to the forum. Basically, they just chat in the Q group. How should I solve this?
Answer: This question appears on many real estate websites! They have dozens of Q groups, but the website is not popular! Can you find a reason why they must visit your website? You can suggest setting up some online activity channels to allow netizens to create original content. Use original content to attract Q group people.
Question: I am building a local portal website for a county-level city. My question is: How to cultivate popularity in the early stage of building a portal website, and what columns should I rely on to retain people? Does the portal website need to vigorously develop search engines such as Baidu?
Answer: I suggest that you specially plan an offline activity column to cultivate popularity. Of course, the content of the website must keep up! In addition, there is no need to build a local website on Baidu. Especially county-level cities! I have a suggestion to bring back the out-of-town population in your county and find them through QQ groups!
Question: As a local portal, it mainly provides valuable life and business information for local netizens and residents, so the content is very important. My question is: How to expand the source of information in the early stage of the portal? Will the website's advertising space be given away for free at first or will it continue to be charged? How can the website's advertising information be made so that it is not objectionable?
Answer: There are three sources of information: 1. Local newspapers and other local websites; 2. General information from major portal websites and edited into discussion topics; 3. Establishing forums and organizing activities to allow netizens to provide information. Advertising space on the website is free/given, depending on your operating strategy, there is no final answer! The best way is that free advertising can also get you what you need. Popularity or prizes, or advertising information on the MONEY! website, first: be true and reliable; second: place it in a planned section; - turn it into valuable information.
Question: I am now building a mobile phone mall, do I need to build a forum to go with it?
Answer: Depending on your positioning, you don’t necessarily have to have a forum. Forum management is the most troublesome thing about all online products at present!
Question: Hello guest, I also want to make a regional website. Where should I start promoting it?
Answer: Planning and promoting activities for the website is the most acceptable thing for netizens. For example, setting up a daily group channel is also a good way to gather people!
Question: I am currently working on a county-level portal. I have been a forum for nearly three years. This year, I changed my domain name and officially integrated and operated the portal. When funds are not very sufficient, how should we spend the least amount of money to achieve better publicity effects? Now I want to focus on offline promotion, but I can't find a very good method. I hope Mr. Home can give me some advice.
Answer: Congratulations! Use your three experience and connections! There is a saying: take other people’s money, do your own activities, and make your own money! If you can’t do this, take other people’s money. Do your own activities.
Question: Mr. Home, how would you summarize 1. What is the most important thing about local stations? 2. What is most needed by local stations? 3. What is the soul of local stations?
Answer: Local website, do you know the local people? Have you done anything for the local people? Have you influenced your local people? Answer these questions and you will have the answer to your question.
Question: There is a client who works for Fangxun.com - Foshan Real Estate, and he wants me to make an optimization promotion plan for him. Does Mr. Guest have any good suggestions? I haven't found a clue yet, and my knowledge in this area is relatively shallow!
Answer: Analyze two people: 1. Analyze people (i.e., home buyers), their requirements for the page; 2. Analyze robots (i.e., search engines), their requirements for the page.
Question: Since the success of some local websites, more and more individual webmasters have followed suit and established local websites. When it comes to local websites, almost no one does not talk about the combination of online and offline. I am confused, how can there be so many grassroots websites? Do you always have the ability to combine offline and online? Why do individuals with this ability need to build such a website? I would like to know what the guests think about the publicity and promotion of local stations and community activities. What do you think is important for grassroots webmasters? , is there really any point in continuing the local station?
Answer: It requires a team. It is difficult for one person to accomplish one thing. Especially with the development of the Internet, only successful teams can have successful websites. In addition, you should proceed based on your actual situation and do whatever is suitable for you at the moment.
Question: The guest said in the interview that you are responsible for community operations and organizing some netizen activities. We also know that community activities are an important way to retain users and increase popularity. I would like to ask the guests, what are the activities you often organize? There are many community websites now. What activities do you recommend to organize more in order to better retain users and increase the number of users? What about stickiness?
Answer: Offline activities are just about eating, drinking and having fun. You can plan some netizen activities according to netizen preferences and time and season. There is also a very important activity, the charity activity, which can be amplified through traditional media.
Question: When Mr. Guest mentioned charity activities, I personally feel the same way. But charity activities are a double-edged sword. Not to mention the many restrictions on the government, just choosing the objects of love activities is very troublesome, and there are too many negative problems. Often the organizers who do good deeds are in tears. How can we better minimize risks?
Answer: Charity activities also need to be positioned. You don’t want to do all kinds of love activities! You must be very clear about the strength of your netizens and their loving intentions.
Question: Fuzhou Convenience Network is also a relatively large website in Fuzhou. What are your main ways of making money now (other than advertising).
Answer: I am not running it now. My thoughts at the time include paying for classified ads and planning online marketing activities.
Question: I don’t know how you solve the problem of charging for classified information? Our classified information charges 20 yuan per week. As a result, many users are unwilling to go to the bank to transfer money because they don’t know how to use online banking to pay. We are relatively nearby. You can also collect it at your door, but there is no way to do it in other towns. As a result, you will lose part of your income. Is there a good way to solve this?
Answer: It is recommended to use mobile phone to charge fees! Mobile phone is the best online charging channel.
Question: Some webmasters are skeptical about running local portals, because not many people go online in local areas, and they think there is no future in running local websites. What do you think of this problem?
Answer: How can you talk about the future? If you can make the local portal number one, then it won’t be a problem for you to make some money, right? This is considered a future. If you want to copy local portals to various places across the country, this is very difficult, and so far it has not been successful. This is considered to have no future. I think that for local stations, the traffic does not need to be large, but it needs to be precise and impactful. Only in this way can there be a future.
Question: Fuzhou Convenience Network has been established in Fuzhou for a long time. If we want to build xmbm.com now, can it be as good as Fuzhou Convenience Network?
Answer: It is quite difficult. The success of a product requires the right time, location, and people.
Question: For individual webmasters, due to limited funds and power, the bigger the website, the better. Therefore, some people advocate building regional or community-based websites. What do guests think of community-based websites? For individual webmasters, this is Will similar websites be easier to invest in?
Answer: Community websites are web 2.0 websites. They do not need to consider the source of the content. They only need to mobilize the originality of netizens. In addition, community-based websites now have many free resources and do not require excessive development costs. It is a good positioning.
Question: 1. How can local community websites retain foreign tourists? 2. What does it mainly rely on to make money? 3. What are the future trends?
Answer: 1. Why should regional websites retain foreign tourists? Can these people help your local influence? 2. Provide comprehensive online marketing solutions for merchants. 3. Make an influence and influence the consumption of urban residents' lives. You can do intra-city e-commerce.
For individual webmasters, if they cannot consider the development of the website from a national perspective, then they should consider the development of the website from the perspective of local communities; since they cannot serve the whole country, then they should serve their own communities and urban areas in a down-to-earth manner. This will also Something can be accomplished. I hope the above summary of the forum chat can be helpful to you. Please also continue to pay attention to the forum chat activities organized by the A5 forum every Thursday afternoon. (Text/Compiled by Mengjiang)
For more discussions about local community operations, you can also check out the chat thread. Post address: http://bbs.admin5.com/thread-2083769-1-1.html
Editor in charge: Meng