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Hong Tao's blog has been online for 100 days, and it seems that he has never mentioned the knowledge of Internet marketing plans! To be honest, it may be because my personal abilities are limited, and my knowledge and ability are not very strong in many aspects. Basically, the articles I write are all in very basic language, and my writing skills are too poor, which makes it really difficult for my blog readers!
Why did you choose the topic "What factors should be considered in a complete Internet marketing plan" to write an article today? Mainly because of yesterday: Hong Tao’s trip to Shenzhen gained a lot because the client asked us to write an overall online marketing solution for their current situation. I have been thinking about it since I came back yesterday, so I will sort out some of my thoughts today and write them briefly:
How to let users find us first
The most effective way for users to find us is through search engines. Of course, this is what our SEO should do well. The Internet has now become an indispensable part of people's lives. When many people are looking for something, they first find it through the search engines "Baidu and Google". Therefore, it is still possible for us to do a good job in SEO so that users can find us. .
If you have a good understanding of the meaning of the word "SEO", you should know that the job of SEO is to bring traffic to the website and let customers come to our website through search engines.
Secondly, how to make users trust us
It is very important for users to trust us. If we want to buy a product, we will first understand it. If we feel that the product is OK, what we need to solve is how the merchant can convince us. Generally, when we go to Taobao to trade, It is to establish a reputation platform through Taobao. Generally, it depends on what level of store the merchant is, what the customer reviews are, etc.
For enterprises, what methods can be used to build trust?
1. The company profile should be clearly written and show the company’s strength.
2. Please indicate the company’s detailed address when contacting us.
3. When necessary, display some company qualifications (certificates, patent certificates, product honorary certificates, etc.) on the website
4. Customer cases For ordinary traditional enterprises, cases are very convincing.
5. Professional online customer service Generally, if many friends in the Chinese market are interested in XX products, they will find contact information to inquire first. If we have online customers, they will usually communicate through this method. If our customer service is professional enough to solve customers' questions, then it won't be difficult to close the deal.
Finally, how to build a brand in the minds of users
Since the company chooses to do overall online marketing, the ultimate goal is to build a brand in the hearts of users. Just like the effect of "Melatonin", if we want to give gifts to the elderly, a few years ago, we would not be able to find them if we went around the supermarket. If you find something suitable, you will definitely buy "Melatonin". This will naturally form a brand. This is the purpose of our online marketing.
Of course, building a high-quality brand is a long-term process, so what do we need to do to coordinate brand promotion?
1. Allow the website to be ranked favorably in search engines
2. High-quality products
3. Combine multiple promotion channels, including emails, text messages, forums, advertising, etc.
4. If necessary, you can engage in some real-life activities, such as promotions, replacements, buy one get one free, etc.
5. High-quality after-sales service team. Many physical things are spread by word of mouth. High-quality services may bring us customers through customers.
My knowledge is not professional enough, so I can only write these. I believe they are also very important points. For an online marketing plan, they should also be something that customers are very concerned about.
This article is from Hongtaose SEO blog: http://www.hongtaoseo.com/marketing/862.html
Thank you Hong Tao for your contribution