Yesterday, some friends in the group asked me to write some popular articles about SEO. There are already many such articles on the Internet, and many seniors have also written them. Here I try to write some different understandings, hoping to give everyone some ideas.
Keywords are no longer unfamiliar to most SEOs. Keywords originate from the English "keyWords", which literally means key words. Many webmaster friends always feel confused. If you say you don’t know, you still understand a little bit, but if you say you understand it, you still have a little understanding when applying it. Because keywords are used in so many places, some webmaster friends are confused. You need to choose keywords for bidding, keywords for soft articles, and keywords for websites. Anchor text requires selecting keywords and so on. How to choose the right keywords in these places is a headache.
Keyword selection
Keywords, words entered when searching for something in a search engine. The day before yesterday, a friend asked me why your website ranked second when searching for SEM marketing. It is because I chose this keyword as one of the website keywords. Because my site is new, it is very difficult to do very hot words such as SEO optimization or search engine marketing. As the weight of the blog increases, I will adjust the keywords, so the keywords of the website are not static. The basic idea of selecting keywords is to choose words or phrases that you hope to be searched for and are closely related to your business or product.
When I choose keywords, I usually determine the core keywords first. Such as SEM and SEO. Then match the main keywords: SEM marketing, SEO optimization, search engine promotion. Then determine the long-tail keywords, SEO optimization plan, and SEM marketing cases. Finally, there is the phrase keyword: How Baidu bidding improves conversion rate. In fact, the structure corresponding to these keywords is homepage-column page-content page. The home page corresponds to SEM marketing, SEO optimization, and so on.
Keyword analysis
Why does the homepage not correspond to SEO and SEM? Because through keyword analysis, I feel that my website’s natural ranking cannot be in a good position. If I do bidding, SEO and SEM will be the keywords for my bidding. An important analysis tool for keywords is the Baidu Index. The number of daily searches, the age of the search crowd, and the geographical distribution of the crowd are all important basis for selecting keywords. Everyone must be good at using these tools.
Why do bidding?
When keyword competition is very fierce and it is difficult to achieve good rankings in natural rankings, there is a need for keyword bidding. Many people don’t know how to choose keywords when bidding. In fact, just remember the general idea and keep digging for words related to your business or products. Analyze conversion rates in real time and pause those with low conversion rates and those with high price conversion rates.
For the selection of bidding keywords, please refer to [A Case Study on Keyword Screening and Keyword Price Adjustment for Bidding Promotion Accounts] [Keyword Position Optimization Techniques] [Baidu Bidding Implementation Steps to Improve Conversion Rate].
How to choose keywords for soft copy reform
There are roughly two types of keywords for soft articles. Because the media for soft articles are different, you should pay attention when writing soft articles. One is to publish to the large portal Sina. NetEase, etc. (spend money), publish to various forums (no money). When writing soft articles published on large websites, you only need to put a lot of effort into the title, and the content of the article should be as new, strange, and unique as possible. That’s fine, because large websites have a relatively high weight. As long as the title contains appropriate keywords, its ranking and traffic will be better. In addition, there are a fixed number of people browsing and other websites will reprint it, so the effect is generally not too great. Difference. This is called real soft writing. In order to achieve a better ranking when publishing in smaller forums, more attention must be paid to the density and location of keywords, and a large number of keywords must appear, so many soft articles are no longer soft but more like hard advertisements. Such articles further test the writer's writing skills and ability to control words.
I will write this today. I feel that the summary is not very comprehensive. The more I summarize, the more I feel that the keywords are profound and profound. Only by practicing it can you truly understand it. If you have any questions, please leave a message, or you can directly request a manuscript. My Weibo: http://weibo.com/semlife http://www.lcfix.com Welcome to follow me.
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