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If we want to run our website well, early preparation is very important, including the early positioning of the website. You can refer to an article I wrote a few days ago "A brief discussion on how to position the website that is about to be launched." The article talked about the selection of keywords. Today I will introduce to you how to correctly select target keywords. This is also the top priority in the early positioning of the website. This will be related to which target keywords the future customer base of the website will use. Search came in.
1. Industry main keywords
First of all, we need to launch a website, which is inseparable from planning. After everything is planned, we will analyze our planning content in detail and find out all the keywords in this industry. It is recommended to list 5 to 10, and then exclude them from them, and choose the keywords that are most suitable for this industry, which are the main keywords. Future keywords will be developed based on this main keyword, so you must not ignore it and just use it casually. When it comes to selection, you have to make comparisons and inquiries in many aspects before making a decision. Take my own portal "Chinese Etiquette and Celebrations" as an example. The industry I am involved in is about celebrations. After screening, I finally selected etiquette and celebrations as the main focus. words, and then spread related keywords, that is, auxiliary keywords, based on the main keyword of etiquette and celebration.
2. Auxiliary keywords
After selecting the main keywords, we will spread the auxiliary keywords on this basis. We can borrow the Baidu Index often used by advertising SEO enthusiasts. When we search for our main keywords, the relevant keywords will be displayed below. Keywords, these keywords can all be candidates for our auxiliary keywords, and then we will use our own understanding of the industry to list a few keywords, a total of about 5-15, and finally filter, usually 3-5 will be enough. , you don’t need too many. If you find it difficult to choose, you can use the search volume of Baidu Index to determine auxiliary keywords. It should be emphasized here that you cannot rely too much on the Baidu Index. Although it gives a relevant index, some keywords that are not in the industry will also appear here, so detailed analysis must be carried out, otherwise it will come later. Customers don’t even know what our website is about, so it’s a taboo for us to do SEO at this time.
3. Target keywords
After our main keywords and auxiliary keywords are selected, we can sort these keywords, because after long-term observation, we believe that search engines will judge and define the weight of each keyword from the beginning to the end. , obviously our main keywords are ranked first. It is recommended to determine the order of auxiliary keywords according to the search engine index. After everything is ready, you can start adding content to the website. Try to have our target keywords appear in the content. , I believe that as long as everyone does it conscientiously, there will always be rewards. After all, SEO is not like the past where you can just randomly select a few keywords. Now it relies on strategy, and everything must be done with a precise strategy. Only in this way can we achieve good results. Lay a good foundation for the back road. This article was originally published on: "Etiquette Celebrations www.china-lsj.com " Please indicate the source when reprinting. Author QQ: 82002856 Welcome SEO optimization soft article writing enthusiasts to join me to learn together.
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