The work of online promotion is definitely inseparable from the selection of keywords. How to choose keywords mainly needs to be considered from the perspective of users and search engines. Therefore, there are many skills that can be studied in depth in the selection of keywords. Hulu bloggers have summarized several keyword selection techniques based on their promotion experience.
The first point is to consider it from the user’s perspective.
What kind of keywords will potential users of our website or product information use when searching for relevant information? This is the basic starting point for what kind of keywords we choose. Put yourself in the customer’s shoes and imagine their search habits and hobbies. In fact, you can get feedback from many resources. Including our customers, suppliers, brand managers and sales staff. Depending on the specific circumstances of our own promotional content, there may be different settings. This blogger deeply lamented that very few users in China would search for “host control panel”, so based on users’ search habits, we set the keyword to “cPanel virtual host management software”. For some popular words, the consideration is that the scope should be wider. For example, Weibo marketing may be bundled with information from portal sites such as Sina and Tencent.
The second point is to expand keywords into phrases for multiple arrangements.
When users search for relevant information, it is impossible to accurately match your keywords. Therefore, after selecting the main keywords, you must expand each keyword to form a series of long-tail keywords. This can Use the relevant search functions of search engines such as Baidu and Google for reference. In addition, change the word order in the phrase to create different word combinations. Use uncommon combinations to form a question. You can include synonyms, substitutions, metaphors, or commonly misspelled words. Use other qualifiers to create more Two-character, three-character, four-character combinations. "cPanel virtual host management software" and "virtual host control platform" are all the results of multiple permutations through the expansion of synonyms.
The third point is to use professional concept vocabulary to limit visitors
We need to clarify the concept of keyword groups for the website and make them clear and professional enough to prevent the phrases from being too broad. I believe everyone is very clear about this. The more subdivided and professional, the more targeted it can be. We can block some visitors who are of no value to us and accurately target our target user groups.
The fourth point is to use geographical location to target target groups.
If the service location of your website is very critical and has geographical characteristics, add it to a keyword group, such as ***flowers, ***car network, and after locking it by region, it will be a very targeted keyword. This works for some local websites.
Fifth point, always investigate your competitors’ keywords
Looking at the keywords of competitors can help us think of some phrases that may have been missed, and be well aware of the entire competition. Which words are more competitive and which words have the most prospects. At the same time, we cannot plagiarize each other’s keywords. We don’t know exactly how the other party will use these keywords, so the keywords are determined by our own investigation and weighing. Finding the keywords of competitors is based on the keywords we have chosen. A supplement.
In addition, we should not use words or phrases with too broad meanings, but should use modifiers to modify the original words to make ordinary vocabulary more precise. In order to pre-qualify visitors, keywords and phrases should clarify the benefits of the site, and clarifying the benefits will attract the desired visitors. This is important no matter what your website sells. A small target audience is worth more than a large group of users who have no idea what we are selling.
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