How to avoid over-optimization

Author：Eve Cole Update Time：2011-07-19 17:31:01

With the adjustment of Baidu's algorithm, the inspection of website optimization has become more and more strict. A little carelessness will cause over-optimization, which will lead to a decline in keyword rankings and a reduction in traffic. Recently, the author discovered that some well-known SEO websites have quite high weights. However, the keyword rankings have become unstable recently, and some keyword rankings have dropped sharply. The author analyzed that the most likely reason is excessive optimization. I also found many webmasters in the forum saying that they Websites have been demoted. The author analyzed it and found that many of them were caused by over-optimization. Today, Surfing Optimization will talk to you about how to grasp the heat of website optimization and avoid over-optimization.

Usually over-optimization manifests itself in the following aspects:

1. Keyword stacking

SEO novices are often prone to this problem. They want to put all the keywords in the title and description of the homepage of the website, which can easily lead to being demoted. Generally, three or four main keywords are enough for a website. The keywords should be distributed naturally and should not be placed together artificially. Avoid several keywords appearing in one place. The more natural the placement of a large number of keywords, the better. Website optimization without modification is the best website optimization. Website optimization without modification is the highest level of website optimization.

Some webmasters increase keyword density in order to have a good ranking. Doing so can easily lead to over-optimization. General webmaster tools believe that keyword density should be controlled at 2%--8%. I don't think so. This is too mechanical. According to the situation of the website, determine the density of keywords. If your site is a new site or a site with a very low weight, surfing optimization recommends that the keyword density should not exceed 2%. This is more secure and avoids over-optimization. If your site is an old site or a site with a relatively high weight, it is a relatively stable site. , then the keyword density can exceed 8%, so that it will not be demoted due to excessive optimization. The author has done an experiment, and a stable website with a keyword density of 20% will not be demoted.

2. Website optimization should not be comprehensive.

Surfing website optimization believes that when doing website SEO, just do a few aspects well. Don't pursue everything, use all optimization techniques, it is difficult to grasp, and you may over-optimize if you are not careful. In fact, it is easy to understand, Baidu I like to pursue nature and be suitable for user experience. If the website SEO is comprehensive, it will inevitably harm the user experience and will be too targeted at search engines, which will lead to excessive optimization and demotion. Special tags, such as h1, bold, italics and other special tags, use One or two will do.

3. Excessive anchor text optimization

This includes different anchor texts within the site and outside the site. Don't be too similar, which can easily lead to over-optimization. Don't all anchor texts of internal links point to the home page. The text should also be diverse. Avoid using only one main keyword to make cat text. . The paragraphs linking each inner page to the homepage should also be different. Some webmasters like to put the same paragraph of text at the end of the inner page and point to the homepage through cat text. I think this is not advisable, although it does not necessarily lead to over-optimization. , but it can easily lead to over-optimization. Off-site cat links are similar to on-site cat links. They should also pursue nature and diversity of link text, and avoid using only core keywords.

4. Update a large amount of content in a short period of time

In order to enrich the content on the site, some webmasters want a good ranking. Updating a large amount of content in a short period of time can easily lead to over-optimization. Just imagine, people eat too much in one meal and cannot digest it, let alone search engines. It’s okay to update a large number of original content, but if you update a large number of reprinted content and highly repetitive content, the possibility of losing authority will be greatly increased. Articles must be added regularly, and regular additions are recognized by search engines.

5. External links increase too much in a short period of time

This is the most important aspect that causes over-optimization. Many webmasters are often eager for success and increase a large number of external links in a short period of time, and the quality of external links is generally not high. Often the external links are relatively narrow, and a few fixed websites publish a large number of external links to attract the attention of search engines. The construction of external links is the same as adding content. We must pursue stability. With the adjustment of Baidu's algorithm, we can find that the top ranking sites do not have very many external links. This shows that Baidu pays more attention to the quality of external links and the quality of external links. breadth.

6. Improper friendly links

Friendly links can also cause over-optimization. Exchanging friendly links also requires a process. Avoid increasing a large number of friendly links in a short period of time. It is best to set a time range for exchanging friendly links. For example, exchange 20 friendly links in two months, and exchange two friendly links every week. One to three is enough. Steady increase in friendly links and smooth transition will give Baidu a stable environment and avoid excessive increase.

7. Don’t cheat

Do not use hidden text to improve rankings. Some webmasters cannot increase the amount of information in large quantities due to limitations in website length or website structure. They use hidden text technology. This can easily lead to over-optimization and demotion. Do not use large amounts of information in a short period of time. Purchasing friendly links can also easily lead to over-optimization.

Editor in charge: Chen Long Author surfphpseo's personal space