Many webmasters are trying their best to increase website traffic, but in the early stage, in order to quickly achieve a good ranking, they pile up too many keywords in the website, which is often counterproductive. This article will briefly describe how to avoid keyword accumulation and list suggestions for rational layout of keywords.
Website optimization is divided into external optimization and internal optimization. Keyword optimization is the focus of internal optimization. As we all know, keywords are the core and soul of a website. Without keywords, there will be no traffic. After the search engine crawls and indexes, when a user searches for a specific keyword, the ranking position will be listed based on the relevant calculations of the relevant keywords. , but this does not mean that having more keywords will improve the ranking. It is common for many websites to have a large number of keywords in the title and repeat them in keyWords and description. Obviously, this will make search engines very disgusted. The following is a brief description of how to incorporate keywords multiple times in a reasonable manner while avoiding accumulation.
head part
Keywords can appear multiple times on the homepage, but they should be reasonably integrated into interspersed pages. For example, keywords can be emphasized in the head section, but do not set them all the same. They should be cleverly integrated into them, which not only increases readability but also avoids accumulation. . Furthermore, a well-written title can also attract users to click. If you just incorporate keywords blindly, it will appear too rigid, and it may rank higher but users will not click.
Home page content section
In the content part of the homepage, multiple categories or related sections are generally set up. Keywords, image alt tags, and H tags should be reasonably integrated into these categories or sections. The reasonable use of H tags will add points to the website. Baidu's algorithm is based on the principle of Chinese word segmentation. When your keywords and other keywords form a new word, Baidu will treat it as a new word. As long as it is a word used in daily life, the words can be combined into words. This is not considered keyword stacking. On the contrary, search engines will think that your page is very relevant and give the website a good weight.
Inner page part
In addition to paying special attention to keywords on the homepage, the construction of internal pages is also very important. Generally, the titles of internal pages are long-tail keywords composed of several words. Such words are not popular and the traffic is not high, but A large number of long tails can accumulate considerable traffic. After writing the title of the internal page, you need to record the URL of this page. When the long-tail keyword appears in another article, you need to make an anchor link, which is often referred to as internal link building. Good internal links can make the website into a network structure, making it easier for search engines to crawl. In this way, a large number of long-tail keywords can be reasonably integrated into the internal pages of the website.
Of course, the reasonable layout of keywords is only a small part of SEO. There are many factors that will also affect website rankings, such as website structure, external link construction, keyword positioning, etc. I will share and communicate with you in the future. I hope you can correct me. .
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