Over-optimization refers to the excessive use of SEO methods and deliberately processing the website for search engine rankings. If you do too much SEO processing on your website, you will be easily punished by search engines. The degree to which search engines penalize over-optimized websites also depends on the situation of your website. Excessive optimization is often punished by demotion, ranking reduction, snapshot failure, etc. Only in serious cases will they directly go to K station. Therefore, if your website is demoted for no reason, you can consider whether there is any suspicion of over-optimization in the recent operation process. So where are the areas that are prone to over-optimization?
1. Title
The title is undoubtedly the best place to highlight keywords. Therefore, title writing has become an important part of SEO. Many people want to rank their pages for more keywords and long-tail words. Make the title very long and filled with various keywords. If the website has many such titles, it is easy to cause problems. It is generally recommended that 1-3 keywords be optimized for a page, while 3-5 pages with higher weight and wider content, such as homepage, column pages, and topic pages, can be optimized. The other thing is to ensure the relevance of each keyword, and don't pile a bunch of irrelevant keywords together.
2. Internal links
Internal links are another key point in website optimization, because if internal links are handled well, the website can form a network, which can transfer the weight of each page, and can also guide SE to include more pages. Therefore, many people will replace tools and replace keywords with links with anchor text. However, what happens is that the repeated words on the page are linked. Not only does this not provide a good user experience, it can also easily be judged as over-optimization. The general advice is to only link to the first occurrence of the keyword. A page should not have too many links, only 3-5.
3. Single anchor text
Whether it is for internal links or external links. If you use the same anchor text operation for the same page, it can easily be judged as over-optimization. Try to achieve the diversity of anchor text, and appropriately use long-tail words related to the anchor text as anchor text. Just keep the main keywords at around 80%. Of course, you can adjust it appropriately according to your own ranking, the main thing is to be natural.
4. Single link
In addition to trying not to have a single anchor text, internal and external links should also try to control the diversity. This situation is mainly reflected in the fact that many people put the words to be optimized on the homepage and column pages for optimization, which is understandable. But when doing internal links and external links, all links are home pages and column pages. A more natural optimization is to appropriately increase links to content pages and deeper pages.
Of course, in addition to these four points, there are other details, such as the structure of the website and the writing of keyWords. If they are all the same or have the same style, it will not be very good. The main thing is to make your website optimization more natural and make your user experience better, then there will be no problem.
Text/Guo Hanyu Reprinted with indication http://www.stfkw.net
Thanks to Guo Hanyu for his contribution