Once upon a time, websites had homepages. The home page almost always exists at the top of the domain name structure. They are all located in URLs like this: www.admin5.com . The homepage is considered the entry point to the website, functioning like the lobby of a building. Viewers are expected to walk through the front door, view the catalog, and perhaps log in. Only in this way can they continue to move towards their destination, which may be a certain floor, a certain department, or one of many rooms. Search changed all that. However, because search engines can provide specific results for specific query terms, visitors can now enter a website directly through a side door or back door. Miraculously they can get to the roof or the basement without going through even all the halls.
In fact, they can get anywhere they want through the windows. Effective SEO will change the website even more. Of course, the website will still have a homepage, but the homepage almost exclusively serves this function: it serves as the main gateway before users access the website from a search engine. For example, you search for "Apple iPod". Then the first item in the natural search results is not www.apple.com , but a more specific site, www.apple.com/iTunes . What does this example tell us? Every page on your website is a potential entry point for users in search engine results. As can be seen from this promotion, this means that every login entry page may be a potential gateway to the entire website. Phew! Almost every page on your website that is known to search engines is now the homepage. For searchers, this couldn't be more convenient. This helps them quickly find the results they are looking for and directs them directly to relevant pages. Typically, people don't necessarily scan the site's navigation to learn about categories and subcategories, but rather browse through its internal search mechanism. There are additional implications regarding this for website owners and operators. When every page is a homepage, optimizing every landing page so that viewers reach them is much more likely. When visitors can enter any page of the website, brand awareness is highlighted. If they are not immediately where they are supposed to be, they will not be remembered.
One idea is that if a viewer reaches a page that looks like what they expected, but is actually the wrong page, they will immediately start looking for the next one. Is there clear navigation on every page? Is there an internal search box? Does it clearly indicate what the website they are on does? Does that page clearly indicate the name of the website and includes links back to other pages? Part of the information? If the viewer visits a product page, but the product is not what they want, is there a link to "More Products" or a list of products that may be suitable? Just as the searcher is searching for related As a result, website owners who want to appear in search engines also have their goals: sales, registrations, subscriptions, or other conversion types. For example, if the goal of your website is to allow visitors to sign up to a mailing list for free, make sure you have the option to perform that action on every page of your website.
In the olden days, the home page of a website did so much heavy lifting. Now, all potentially searchable pages must take on these tasks themselves. When a user searches, he will find pages that match his search terms. For example, search for the title or author of a specific book and you'll get results for those books for sale on Amazon.com or BN.com. Click on one of the results and you will be directed directly to the relevant page. For this reason, the page title, description, tags, and copyright and other content that appears on the page should match the searcher’s expectations and even the hierarchical scope of the navigation. Just like the example we talked about earlier, www.apple.com/iTunes , searchers will understand this content. The meaning of iPod is implicit in the URL structure.
Even though it doesn't explicitly say so, the title of the page is "Apple - Pod + iTunes", the page description seen in the search results is "Learn more about iPod", and the picture of the product is in the upper center of the page, reflecting The Apple brand. You know you are in the right place. You know this is Apple territory. In a sense, it can be thought of as a homepage, not for the manufacturer of the product, but for the product itself. It shows all types of iPods: iPod Touch, iPod Shuffle, iPod Classic, and iPod Nano (of course, each of these types has its own login page, or home page).
What does this teach us? Search engines can make it easier for searchers to find their goals. This fact should impact your website’s development, structure, copyright, and keyword strategy. Don't expect to attract them with knowledgeable introductions or exchange of pleasantries. Instead, be better prepared for what happens once they get to your site.
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