Website optimization and promotion, what exactly should be done? How to do it to get twice the result with half the effort? This is a question that every SEO worker who has just started is struggling. The work of SEO can be said to be simple but complicated. It is complicated because the work is cumbersome, and simple because there are rules to follow. Below we will introduce some methods and matters related or indirectly related to website optimization:
1. Insist on updating original articles to the website every day
The update of original articles is a very critical link. Original articles have a higher chance of being included, and spiders also like them very much. The number of updates to original articles is determined based on the content of your website, which generally accounts for 2 to 5 percent of the total (based on the actual situation of your website, keep updating every day).
2. Insist on giving external links to the website every day
Website external links are crucial to improving keyword rankings. Off-site optimization largely comes from the introduction of our external links. Through the introduction of external links, the spider will find the crawling route and then reach our website, achieving twice the result with half the effort. If a website only distributes soft articles without the assistance of external links, it will be ineffective. Only by combining the two can the desired ideal effect be achieved. External links are mostly distributed through friendly link exchanges and posting articles and leaving messages in blog forums. While exchanging friend links, plus publishing links included in original articles, the quality will be relatively better, and the ranking and visits of the website will naturally increase gradually as you imagine.
3. Insist on writing several soft articles every week
Many people have started to be afraid of writing when they were in elementary school. They are already afraid of writing tools when they hear about writing soft articles. As an SEO worker, you must learn to write soft articles. You must not only write soft articles but also insist on writing. High-quality soft articles are very helpful for promotion. It not only reduces promotion costs but also improves website quality, killing two birds with one stone. In the early stage of writing soft articles, you can learn from the techniques of experts and ask for their experiences. However, this is borrowing and not plagiarism. Remember to keep writing soft articles, and you will definitely see results if you put in the effort.
4. Make good use of high-authority blogs
A high-authority blog is a good platform for publishing and displaying information. Using a blog to distribute your website information is a very wise and high-quality approach. That will be very efficient and convey the information you want to display. Fast and frequent visits will bring spiders to your own website, which will not only increase the number of visits to the website, but also enhance the weight of the website. What are you waiting for? Act quickly to raise a few blogs with high authority!
5. Go to high-authority forums to post comments
There is another way besides posting topics, which is the post that SEOs often play. Posting is a quick way to go straight to the topic you want (of course you have to look for related topics to post), and you will quickly find similar posts related to it from users of similar websites to yourself, that is, Our website. The quality of customers brought in this way is high and it is easy to meet customer needs. At the same time, it will also attract spiders to crawl. Of course, if you choose a forum with a higher weight to post your comments, no matter how high the quality is, it will be in vain if no one cares about it.
6. The website needs to be stable
Basically a good website, it should be stable. In the early stage of website operation, you should do a good job in website design (long-term considerations) and server selection (to allow the website to run at high speed and stably). After the website is completed, don't modify the interface frequently. That will make people feel like you are dealing with a new website every day. After the website is running, security and stability are crucial. Not long ago, there was a problem with our website server. After the repair, all friendly links were lost. This is a loss, please try to avoid it. Maintain the website well so that customers can look at it and use it with confidence.
The above points are the general work of SEO. Every task requires long-term persistence. As I said, SEO’s work is simple but complicated!
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