A certain SEOer’s 20 New Year goals are not specific in detail, but they are detailed enough. Although goals require specific analysis of specific issues and vary according to each person's situation, other people's goals can also give us some inspiration and thinking from the side.
1. Less “building” links and more natural link acquisition;
2. Focus less on PageRank, traffic and rankings, and more on conversions, revenue and ROI (return on investment);
3. No longer specialize in “doing SEO”, let the website succeed because of the website;
4. Get more natural search visits and less paid visits;
5. Increase the number of return visits instead of relying on occasional social media visits and search visits;
6. Reduce the bounce rate by 20%, 30% or 40%;
7. Spend more energy on the brand, get more brand-related searches, and less searches through changing general keywords;
8. Use social media less and in more meaningful ways;
9. Pay less attention to short keywords and implement a long-tail strategy;
10. Make the current projects successful and make the current customers more satisfied, rather than looking for more new customers and starting new projects;
11. Diversify sources and not just rely solely on Google (Baidu);
12. Enhance the usability and stickiness of the website and increase the visitor’s stay time;
13. Set more conversion goals besides sales. Consider subscriptions, mentions, and social media polls;
14. Effectively integrate SEO, social media and CRM strategies into an overall plan;
15. Don’t fight on price, compete with the quality of products and services;
16. No longer hide what I have done, and proudly tell my customers, employees and partners everything;
17. Find a foothold in mobile and local search by optimizing mobile and local search;
18. Participate in offline industry events and conferences and do a good job in real social networking;
19. Write more tutorials and how-to articles to help industry colleagues and readers;
20. Successfully search for more different media forms, such as pictures, videos, Weibo, e-books and personal signatures.
Lift your head, look farther, and refuse to stand still.