SEO (Search Engine Optimization), in layman's terms, is to use relevant means to make the website rank as high as possible in search engines, thereby increasing the website's click-through rate and eventually converting it into orders. Therefore, SEO is actually a means of Internet marketing. More and more companies are beginning to pay attention to website rankings, which has also given rise to this profession, and there are many people who want to engage in this profession. So, as a newcomer who has just come into contact with SEO, where should you start to learn?
What kind of work does SEO do?
SEO work includes on-site optimization and off-site optimization. On-site optimization mainly includes: code and tag optimization, content optimization and URL optimization; off-site optimization mainly includes: external link construction, domain name and service selection, etc. These jobs can be broken down into many specific SEO positions. Of course, some companies belong to small stations, which are usually assigned to one person. Only by understanding what SEO does, can you understand where to start learning. This can also be understood from recruitment information. Usually when companies recruit, they will write down specific requirements and job responsibilities. From these requirements and responsibilities, you can understand what knowledge you need to add.
Reserve knowledge
To learn SEO, you must have certain reserve knowledge, which includes basic network applications, HTML language, CSS and JS, and you must also have certain editing and writing abilities. As for why you need this knowledge, first of all, you can only talk about external link building if you understand network applications, such as social networks, forums, classified information, blogs and other platforms; secondly, you can only talk about external link building if you understand HTML language, CSS and JS language. Code optimization is required; finally, if you are also responsible for updating website articles, you definitely need to have certain editing and writing skills.
Understand search engine ranking principles
When you are new to SEO, the first thing you need to learn is the principles of search engine ranking. Although search engine algorithms are constantly being adjusted, the general direction will not change. Only by understanding the principles of search engine ranking can we further study the optimization content behind it, because she answered a why question and provided a basis for optimization.
Optimization starts from within the site
It can be said that on-site optimization is one of the direct factors for the long-term survival of the website and the level of conversion rate. Some people don't understand why I was ranked high, but was demoted soon, or was K directly. In fact, it is often related to the lack of attention to on-site optimization. For example, a website has many keywords ranked on the first page through external link building, but after searching, users find that they are not what they need, so they will not click, and even if they click, they will immediately jump out of the website. . Search engine statistics find that this is often the case, and the website's weight will definitely become lower and lower. When learning on-site optimization, you should learn patiently. You must not rush into it when you start, otherwise the impact will be long-lasting and often irreversible. Learning on-site optimization must be led by a leader. Only through actual operation can many problems be discovered.
Off-site optimization directly affects rankings
If on-site optimization is the long-term survival plan for the website, then off-site optimization is the direct driver of rankings. After learning about on-site optimization, off-site optimization is actually a relatively simple task, and it is also relatively boring. As a relatively low-tech job, all you need is patience, start spending more time looking for resources, and learn more tips from experienced colleagues. This work will be a must-have in daily work in the future, and it must be mastered as an SEO beginner.
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(Editor: Yang Yang) The personal space of the author lingzilife