It has been almost 2 years since I entered the SEO industry. In this industry, there were only a few professional SEOers at the beginning, but there are people of this level everywhere. At that time, I was thinking, "What special skills does a real optimization expert have? What hidden methods are there?" After a period of research and observation, I found that SEO is actually not difficult to learn. , but it is not an easy task to expand it to the highest level. After two years of my own experience, I feel that a real SEOER should have the following points:
First: Selection of server domain name
Choosing a good server is a very important step for a website. The stability of the server and the speed of access will affect the quality of SEO to varying degrees. When choosing a domain name, you must first consider whether the domain name has been K-ed before. If the domain name has been K-d before, you cannot register it, because this will greatly affect future optimization. Of course, other factors to consider include: whether SEO likes this domain name, whether this domain name is easy for users to remember, etc. In short, a good server and a good domain name are the top priorities for developing SEO.
Secondly: Cognition of the overall structure of the website
In addition to making good server domain names, SEO also needs to adjust the website structure itself. Decide whether the architecture you want for your website is flat or vertical. In addition, it is necessary to analyze in detail whether the website is conducive to spider crawling, and whether the website content updates can be quickly included by search engines so that users can easily find them.
Of course, the arrangement and setting of the overall framework of the website will definitely be related to the location of CSS files and JS files. Therefore, setting the location of css and js is also an issue that cannot be ignored.
Next: Selection of keywords for website launch
I think most SEOERs have only one purpose for building websites, and that is to build websites to make money and get more money. Everyone knows that it is not easy to make money nowadays, and of course making money online is not easy either. Therefore, there are still many things to pay attention to when building a website. First of all, keyword selection will play a very important role in the website. Good keyword selection in the website needs to take into account the degree of competition of the keyword and the number of visits (if you know the number of keyword visits, you can Check zhishu.baidu.com in Baidu Index), the number of keyword visits will be updated every day.
The second important point is: before building a website, you must comprehensively evaluate the word segmentation principles of each search engine and the later scalability of selected keywords.
Finally: you must have a thorough understanding of optimization methods inside and outside the site
The title, keyWords and description applied to each page of the website are very important. You must know how to write them and how to write them to suit the taste of SEO...
In news and information websites, how should the keywords in the article content be laid out, how should the internal links of the website be constructed, and what is the tree structure? How should the category pages and column pages be linked, and what kind of links should be used? Great way to get those links to the homepage and so on.
Off-site optimization: As a qualified SEO, you must clearly understand how to send external links to be quickly included and have the best effect on website ranking. After two years of my own life as a webmaster, I have summarized some key points of external links, that is, the skills of exchanging friendly links: When changing friendly links, you should pay attention to whether the website is relevant to your website. Relevant websites can help improve friendliness.
Also, when exchanging connections, you must understand the PR of the other party and see if their OR value is lower than the PR of your own website. If it is very low, it is not recommended to exchange, as this can reduce the PR of your website.
While paying attention to PR, you should also pay attention to the number of export links from the other party. If there are more than 20, it is not recommended to exchange, because the weight of the other party is allocated to these 20 websites, and then exchanging with them will have no impact on your own website. For any benefits, this article was originally written by Dalian SEO http://blog.zzzuo.com . Please indicate this here for reprinting. Thank you very much.
Editor-in-Chief: Yangyang The author is as light as the breeze in his personal space