Although search engines have repeatedly emphasized that website snapshots are only a date record of the website included by search engines, there is no need to delve too deeply into it, and some search engines such as Google deliberately hide the snapshot update date. But the other side of the matter is that it can be proved from the examples that have occurred that there is some relationship between snapshots and website weight. Some websites with good website rankings and high weights update snapshots quite frequently; and the withdrawal of snapshots means that the website has or will be downgraded, and there must be some inappropriate practices during the withdrawal date; some websites that do not update snapshots for a long time , at least it means that the website does not have much new content. If you continue to publish new content, but the website still does not update for a long time, that is a very dangerous signal, and it is very likely that the website has been demoted. When exchanging links, most of them also require snapshot updates. It can be seen that website snapshots are not superficial, and website authority enhancement should also start with updating snapshots. Shanghai website construction company Pilot Technology believes that frequent updates of snapshots are closely related to at least the following three factors:
1. High-quality original content
According to Baidu Encyclopedia's explanation, the main reason why search engine servers store website snapshots is to facilitate users to quickly browse the website content when they cannot open the website. Therefore, generally as long as the website content is updated, theoretically search engines will update the website snapshot. Therefore, the prerequisite for website snapshot content update is that the website content is rich and complete. However, not every time it is updated, the search engine will update the snapshot in time. On the one hand, search engines have their own update rules. Different websites have different update frequencies based on different weights (some large websites basically update in seconds, and most websites generally update only a few times a day, or a few times a week or even a month). times); on the other hand, search engines do not accept all content published every time. If the content is not included, the existing snapshots will of course not be updated.
But search engines undoubtedly prefer high-quality content, especially unique and original content. If a website insists on publishing several pieces of original content every day, search spiders will slowly get used to crawling and retrieving frequently. Over time, the frequency of updating website snapshots will naturally keep up with the pace of content updates. If the content is of high quality and the number of articles is sufficient, it is possible to collect it in seconds. Contrary to high-quality original content, websites are taboo about large amounts of copying and reprinting, especially pseudo-original content that is cut off from beginning to end. Maybe at the beginning, occasionally one or two pseudo-original articles can be included quickly, but this is by no means a long-term solution. During major search engine updates, content that is too repetitive will be removed, and it will also affect the weight of the website.
2. Stable regular updates
Website content updates are also learned. Not as long as there is high-quality content, snapshots will be updated frequently. Friends who focus on website construction or website optimization will definitely know that every website, except for those that are published in seconds, will have its own update rules over time. The development of this pattern benefits from the regular visits of search spiders, but without regular content updates, search spiders rarely visit regularly anyway. All said, the first effective way to increase the frequency of website snapshot updates is regular website content. For example, if you are used to publishing new content at 8:00 every morning, then stick to it and let yourself develop a habit and let search engines develop a habit as well. The website of the website construction company where the author works, Shanghai Pilot Technology, has been updated at 9:00 am for a while, and it remains the same now.
What is more important than regular updates is stable updates. The big taboo in website construction and website optimization is to fish for three days and dry the net for two days, because instability is the biggest irregularity. No one can guarantee that you can write high-quality articles every day, but it is still necessary to write every day, even if it is just a few words and less than a thousand words. Even if you really don’t have time to write, even if you copy other people’s articles, don’t stop updating. Compared with unstable and irregular updates, occasional copying will cause much less damage. Stability is not only reflected in content updates, but stable website operation is also very important. This is related to whether the website program is reasonable, domain name DNS and host server, and requires the efforts of many parties.
3. Reasonable and moderate links
What do search engines rely on to crawl website content? Links, yes, links. Regardless of internal links or external links, links play a vital role in website construction and website optimization. Theoretically, when other factors are equal, a website with more links will have a higher weight and a higher ranking. Similarly, a website with more links will have more chances of being indexed and crawled by search engines. We will see that the content of some websites is almost unchanged for years, but the snapshots are constantly changing. The secret is that the links are constantly increasing. In particular, links from websites with high weights are very helpful in increasing the frequency of website snapshot updates and website weight. For example, after we publish an article, search engines will never include it. As long as we publish the URL address of the article on a large forum or blog, the article will be quickly retrieved and included for this reason. However, within a period of time, more links are by no means better, but must be done step by step, otherwise it will easily be misjudged as cheating and the gain will outweigh the loss.
The author has previously written an article "Why snapshots are a barometer of website weight". The article believes that snapshots are a trend and a trend of changes in website weight. Isn't it? The prerequisite for snapshot changes must be that search spiders crawl and retrieve the website content. Websites with frequent snapshot updates also indicate that the website content is friendly to search engines, and the website has won sufficient trust from search engines. If website optimization is compared to a long march, then finding ways to increase the frequency of website snapshot updates is the first step in the long march, and it is a very important first step. Professional website construction company Yinghang Technology ( http://www.joyweb.net.cn ) believes that it is not difficult to update snapshots frequently. What is difficult is persistence, insisting on original writing, insisting on regular updates, insisting on pursuing quality, striving for excellence and always being able to As one. (Text/Yue Zhixuan)
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