Chen Jun talks about 4 key points of SEO optimization
It is the most common method for all webmasters to use seo technology to rank the website on search engines, then let users find their own website, and finally realize their own interests. It is also the most effective method. Many webmasters use seo technology to put the keywords in their industry on the home page of search engines, or even in the top three, to put their industry opponents. Left far behind. However, there are also some webmasters who use SEO technology, but they do not put the keywords in their industry on the homepage of the search engine. Why is this? What is the reason? It is not done. There are many reasons, but the most important ones are four: SEO technical principles, SEO on-site technology, SEO off-site technology, and SEO marketing principles. As long as you do these four points well, it will be difficult for your website not to be on the homepage. Now let me explain these four points:
1. SEO technology principles
The principles of SEO technology will be briefly discussed, and I have not studied them thoroughly: 1. Crawl web pages, 2. Process web pages, 3. Provide retrieval services, mainly these three points. That is, the search engine spiders come to your website through the link points, crawl the web pages that meet the requirements, and then put them into the database for processing, and display the useful ones in front of the users. Some people may ask, this is the principle of search engines, not SEO principles. In fact, with the principles of search engines, we know how to study it. The principles of SEO are studied through the principles of search engines. What we consider is not to let search engine spiders crawl our pages through optimization.
2. SEO on-site technology
SEO on-site technology is the focus of everyone’s SEO optimization. If the internal parts of the website are not done well, how can we talk about ranking? On-site optimization mainly includes the following points:
1. Optimize the head of the website. The head is divided into: title, description, and keyWords.
2. Home page optimization. The home page is mainly about the layout of keywords.
3. Optimization of column pages (list pages), the main thing here is to control the hierarchical structure. Don’t make the layer too deep, otherwise spiders won’t be able to crawl through.
4. Optimization of internal pages. I will only describe it in detail here. I have written an article before about the optimization of internal pages. You can read it.
3. seo off-site technology
SEO off-site technology, this is also the focus of SEO optimization, because when building a website, there is a saying, "Content is king and external links are king." Therefore, after doing a good job of internal optimization of the website, it is time to start building external links. Every webmaster has his own method for building external links. I mainly use the following methods:
1. Friendly links: Friendly links are very important. If used well, they are one of the sources of high-weight external links for the website. I have written an article about friendly links before, you can read it.
2. Forum: It is also a very common source of external links. Many webmaster friends obtain external links through forums.
3. Maintain a blog: Maintaining a blog is a method used by all webmasters, but please note here, don’t only maintain one for each platform, otherwise you will die miserably. I have a Baidu hi, which is used by Baidu’s It was sealed ruthlessly. Fortunately, it didn't last for a few days, otherwise the loss would have been huge.
4. Classification information: Classification information is rarely used because there is no url output. So the average webmaster is not willing to post it.
4. SEO marketing principles
The principle of SEO marketing is to promote your website through all online tools except search engines, such as QQ, YY, mobile phones, multimedia and other methods.
The above four points are the most common ways for SEO to optimize websites, and they are also the most important four points. I will share them here today, hoping to bring a little inspiration to all new webmaster friends, thereby improving your keyword rankings.
This article is written by Chen Jun, a member of the idsem team. The copyright belongs to Chen Jun of the idsem team. I hope all friends will respect the copyright: http://bbs.bjjdwx.com/ Hope you respect!!!
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