Here, IDSEM real-name online marketing Hu Peibin will talk about some common misunderstandings among friends who have just entered the SEO world. Because I have made these misunderstandings before, I am here to remind those who have just entered to avoid detours.
First, keyword density helps rankings
This keyword density does help keyword rankings, but many people here often have their websites demoted due to over-optimization. The reason is that keyword density is packed with keywords, which affects the user experience.
Second, frequently change the website title
For an old website, the impact of changing the title will not be too great. For example, if an old website has 90 points and 10 points are deducted after changing the title, it will still have 80 points. A new website will be affected. It’s a big trauma, so you must plan the title of the website at the beginning and don’t change it easily.
Third, think that keywords can be ranked in a short time (1-2 weeks)
From a search engine's perspective, it has a fixed ranking period for each keyword. Why do we need a fixed cycle? Because whether we are doing in-site links or off-site links, search engines have to go through the whole process of modification, crawling, calculation, and adjustment, and this process is a cycle. Here, once our website is demoted, why should we check the operation within 2-4 weeks? Because recalculation takes time. Generally, the ranking time for keywords is 4-8 weeks and this is without losing the ranking of the website.
Fourth, sitte: If the homepage of the website is not at the first place, the website will be demoted.
The first thing to correct here is whether the website is demoted depends on whether the homepage of the website is not in the first place. This is a wrong judgment standard. However, once the website is demoted, the homepage of the website will not be in the first place, but not being in the first place does not mean that the website is not in the first place. Demoted. The core criterion for whether a website has been demoted is that keywords have generally begun to decline recently. This is the most direct criterion. Second, the entire website has less traffic from search engines. Others are used as auxiliary reference standards. It cannot be judged alone that the website will be demoted.
Fifth, the ranking is good because of bidding
Sixth, Baidu’s weight value can be queried
I want to deny this point of view here. Many netizens’ webmaster tool query tools give a weight value of Baidu. That is not true. Baidu itself has not recognized it. Baidu’s algorithm is highly confidential. The webmaster tool found it. Weight knowledge is adjusted to attract traffic. Google's data is also very vague.
Seventh, Baidu provides backlink query
This view is not completely correct. Many webmaster tools provide backlinks. In fact, it is a related domain of Baidu, and many of these related domains are invalid. In addition, Baidu cannot fully announce it. All the backlink queries are displayed, but only a very small part is displayed.
Eighth, as long as the external links have more rankings, it will be fine
2011 is the year of external links. This has become a thing of the past. Today's search engines have adjusted and begun to focus on user experience and on-site optimization. The view that only relying on external links for ranking needs to be corrected. External links are only an important factor in ranking. , cannot rely entirely on external links for ranking. Once the website is demoted, it will be fatal.
9. Comparison of rankings between Baidu and Google
It is impossible to compare Baidu and Google. Many webmasters have to look at PR when exchanging friendly links. This is a wrong view. Unless you are engaged in foreign trade, it is incorrect to do Baidu's reference PR. Baidu It's completely different from Google's algorithm. Because Baidu's algorithm: Hypertext, Google's algorithm is that PR can only be effective when there is a situation between them. We need to find out the reason when downgrading the authority. They have a little effect. If a website is demoted in Baidu and Google, it may not be due to reasons within your site, but may be a server problem. If your website's inclusion in Google and Baidu's inclusion drops sharply, it means that your server is unstable and lasts for a long time. This is the common thing that we have violated the two search engines, space and server.
Tenth, SEO companies can guarantee your ranking.
I believe that if you have been exposed to SEO for a certain period of time, nothing can guarantee your ranking first, because SEO companies need to receive orders in batches and process orders in batches. The more orders they receive, the more conducive they will be to making money. The minutes must be fast and effective. The fewer orders you take, the less profit you take. The more orders you take, the more manpower you will need. So they adopted the SEO black cat technique. Don’t start a company when taking orders. If you start a company, you will lose money. .
11. Internet marketing companies are reliable
The packaging is very good, but in the end we still do SEO. In fact, it is just to be able to get a good price.
Twelve, SEO is content + external links
Content is king, and external links are king. This no longer works in 2012. It worked before. SEO is now more than just content + external links. Why does Google establish a webmaster guide? Why does Google establish a webmaster forum? Why is there a dedicated Google webmaster blog? Various data should be calculated when doing SEO.
Thirteenth, mass sending software can improve keyword rankings
This can be done, but it can improve the rankings of some unpopular keywords, which is less lucky than before. Because search engines have been dealing with the penalty of spam links, and mass posting is spam links. And this group sending software is an example of spam links. Bulk posting will allow the website to gain good rankings in the short term, but when search engines discover spammy links and punish them, the website will be severely traumatized.
14. Purchasing an open link is not cheating
Purchasing explicit links is not considered cheating, but it is a disgusting cycle. Once purchased, it cannot be stopped. Anyone who sells links is for the purpose of profit. At the beginning, the link output of the website will be very small, which will help your website's reputation. After a period of time, this website will gradually lose its link output and create a lot of links to disperse the weight.
Fifteenth, over-confidence in SEO experts
SEO has no authority, so there is no such thing as a master. As long as your operations comply with search engine crawling and user needs. How can you become a so-called SEO?
Sixteenth, you can learn SEO keywords in any industry
This is a bit big, and you can’t do it with keywords in all industries. For example, you can’t operate many sensitive keywords at all. SEO is divided into technologies and skills, which everyone can learn. If you understand the industry and understand the needs of users, you can only study it yourself and formulate regulations for your own industry. So not everyone can operate SEO if they know it.
Seventeenth, it is easy to rank SEO keywords with an optimization program that complies with SEO.
18. Chinese domain names have value for optimization
Nineteenth, to learn SEO well, you also need to program (not strictly based on personal preferences)
Twenty, SEO has no channel.
The above is compiled and edited by IDSEM real-name Internet marketing Hu Peibin. It is only for reference in uppercase learning. I hope it can help you.
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