Figures show that Baidu is very powerful
It is understood that Baidu (NASDAQ: BIDU), the search engine with the most users in the world, has ushered in an opportunity. If the company maintains its current growth rate, it will surpass Yahoo! (NASDAQ: YHOO) within a year and generate much more profits. Baidu's revenue in the second quarter reached US$528 million, an increase of 78.4% compared with the same period last year. Net income was US$252 million, an increase of 95.0%. Yahoo!'s second-quarter profit decreased by 5% to only US$1.128 billion, and net profit reached US$237 million by 11%. Baidu's stock price is 6% higher than its historical high, and its stock price has increased by 300% in the past two years.
Baidu three years ago was just a toy to Wall Street. In 2007, Baidu's annual revenue was only US$239 million, which was only the amount of revenue of a standard American Internet company. At that time, China was already the largest Internet market in the world. Investors have questioned why Baidu has not grown into a bigger company in such a good Chinese market. None of this is a problem now.
What the market cannot tell is what level Baidu's earnings will be in three years. China now has more than 450 million Internet users, and the number will reach 600 million within a year. Baidu has many potential users of Google in North America and Europe, and Google's incompetence in the Chinese market has been recorded in history. Baidu's market will continue to grow rapidly, especially as China's online market is already so huge.
Baidu tries to enter the world
By calendar year, Robin Li’s summary of Baidu is: 2002, the technology year, Baidu’s search technology truly matured; 2003, the traffic year, traffic increased 7 times compared with the previous year; 2004 was the brand year, Baidu was widely recognized; In 2005, the year of revenue, Baidu successfully went public and created the myth of Chinese capital in the United States. Next, Robin Li accelerated Baidu’s internationalization.
The head of Baidu, who is very fond of the documentary "The Rise of Great Powers", once compared Baidu to the rise of great powers and hoped that Baidu would become an international leader. "Internationalization is an inevitable choice." Robin Li said in an interview with the media, "In 15 years, more than 50% of Baidu's revenue should come from outside China."
This is not the first time Robin Li has said this. Since 2002, Robin Li has proposed internationalization ideas at the company's board of directors every year, but has been repeatedly rejected. Even by the end of 2006, when Baidu's success in China had become unshakable, doubts about its international strategy were still heard.
Two years ago, Baidu began its internationalization efforts. At the beginning of last year, Baidu spent heavily to officially attack the Japanese market and continued to increase investment. Robin Li said that the European market will become Baidu's next target.
As a local strong person, you can do it. As a global strong person, Baidu, you can’t do it yet.
It is understood that Baidu’s market value of US$58 billion is shocking. This is equivalent to more than three times that of Yahoo! and 30% of Google's.
Try to imagine that these numbers can prove to you that Baidu entered the world and firmly ranked first? GOOGLE did not have a foothold in China. That is because it did not understand China's Internet system and blindly entered the Chinese market, which led to the current ending. ;What about you, the boss of Baidu in China, can you guarantee that you can be reliable in the United States, Germany, the United Kingdom and other countries? I don’t want you to follow the path of Google in China, which is very passive and embarrassing! As a Chinese, Sun Peichang, China's SEO engineer, I would like to wish Baidu a happy journey.
Editor in charge: Yangyang author Hello family’s personal space