According to incomplete statistics, the number of Internet users in China is nearly 500 million. From this, we can see the development speed of the Internet market, so many people began to rely on the Internet market. Many companies, enterprises, and even individual shops are building websites one after another, hoping to open the door to online marketing. To open this door, building a good website is the first step, and the most important thing is to promote the website.
There are currently two mainstream website promotion methods, one is "free" and the other is paid! What is "free"? It is search engine optimization promotion, forum promotion, QQ group promotion, blog promotion, etc., and there is a fee. The most popular ones are PPC, renting advertising space, viral marketing, etc. Nowadays, more people accept the first type, "free". In fact, for companies, this is not really free, because most companies don't understand it, and only those who understand it are called free. So they will hand over this work to some website construction companies, or online marketing outsourcing companies, or even personal website optimization studios. In the process of website optimization, customers are often most concerned about how much it costs to do these keywords, and how long it will take to reach the homepage of Baidu or Google? Often they don’t care about the process of website optimization, but a website What will be the reflection of doing a good job in website optimization? Today Liyang SEO will talk about some of its own opinions, mainly including:
First, it is the ranking position of website keywords. If one is operated by our professionals and if none of the multiple keywords provided by the customer appears on the Baidu or Google homepage, then it can only be said to be a failed website optimization.
Second, it is the number of web inclusions and external links. For an optimized website, the number of web inclusions will be at least a few pages, or even dozens of pages and hundreds of pages. If the website has only a few web inclusions, it means a lot. Failure of optimization efforts. There is also the number of external links. This is the optimization work done by every white hat SEOER. Some friends will use black link technology to rank well in a short time. This is also one of the criteria that reflects website optimization work.
Third, it is the traffic of the website. For corporate websites, large traffic does not mean that it is well optimized. The more important indicator is transaction orders. At this time, it is necessary to see the authenticity of the traffic, judging from the IP address of the traffic and the bounce rate of the traffic. If the number of IPs on the website is not increased, the optimization of the website with a high bounce rate will also be one of the failed optimizations.
Fourth, the global ranking of the website and the ranking of the Chinese website. Although this can be brushed through tools, this indicator can also become one of the quantitative indicators of whether the website is optimized.
Fifth, it is the Google PR and Sogou SR of the website. Generally speaking, after the website is optimized, the PR and SR of the website will be improved to a certain extent. If it does not increase but decreases, it means that the website optimization has failed. .
Sixth, it is website traffic analysis. The proportion of website traffic brought by search engines will definitely increase with successful website optimization. Of course, it does not include the traffic brought from PPC, and the search engine traffic brought by not conducting PPC bidding or splitting PPV bidding.
Let me say here that SEO is not exactly website optimization, but website optimization content includes SEO. Website optimization and SEO are closely related. Okay, that’s all for today’s article. It’s not good. I hope everyone can help point it out and don’t throw bricks! Author: Original handwriting of the webmaster of www.yyykw.com . Please keep this link for reprinting!
Editor in charge: Chen Long Author Chen Lang’s personal space