The terms website optimization and SEO are no strangers to the webmaster world. As a webmaster, we deal with these two terms every day. However, many webmasters say that they do SEO optimization every day, but they don’t know what work is done in website optimization. There are three main points of website optimization recognized by the public: updating content, sending external links, and promoting the website. In fact, the author believes that website optimization is not just about these three tasks, but there are many more. Anyway, website-related factors are part of website optimization. Generally speaking, website optimization is divided into on-site and off-site optimization, which is also commonly known as internal and external integration. So what are the main tasks of website optimization? Today, the author will briefly share his insights on this issue.
1. Find analysis keywords
For website optimization, the first step after the website is launched is naturally to find and analyze keywords. This is a task that every website must do. After all, website rankings are displayed based on keywords. It is impossible for users to completely match your website name when searching, and even if it is completely searched, it does not mean that you can rank high. Moreover, every webmaster knows that searching for and analyzing keywords is an indispensable part of optimizing a website. If you talk about how to quickly get started in the website optimization process, naturally finding and analyzing keywords is a stepping stone, and it is also the first step towards success in normal website optimization.
2. Lay out website keywords
After finding suitable keywords, you naturally need to layout these keywords into the website. When laying out keywords, it does not mean that you just need to add them all to the keyword tag. You must be good at analyzing which keywords should be used and what kind of page optimization is best. For example, if the competition is relatively fierce, it is natural to choose the homepage or not use these keywords. If the competition is medium, you can choose column page optimization. For some long-tail or less popular ones, it is most appropriate to use internal page optimization. As long as the keywords are reasonably arranged into the website, it will have certain benefits for optimization and search engine optimization.
3. Set the website title and common tags
Today's website optimization actually means optimizing the website title. Webmasters who have a little bit of SEO knowledge know that to rank higher for keywords, it is best to put the keywords you want to do in the title, because spiders crawl The website is organized from top to bottom, so be more careful about the keywords that appear in front of you. There are also commonly used tags such as H tags, ALT tags, etc. Setting these tags is also part of the work of website optimization, and webmasters all know that H tags and ALT tags are very useful for website optimization. Because the H tag can more easily concentrate the weight of the website, and the ALT tag can allow search engines to better crawl website images.
4. Website structure navigation optimization
Reasonable optimization of the website structure in website optimization can be more conducive to search engines and user visits to the website, which will also be helpful to website rankings. Moreover, clear website navigation can allow users to always know where they are on the website, and be more aware of where they are on the website. Use spiders to crawl your website to capture more content. Therefore, both are also part of the work of website optimization.
5. Website interface settings
Many webmasters will ignore the functionality of the website interface. As far as the author knows, most personal webmaster programs are downloaded from the Internet, and to save trouble, they directly apply the official interface template. In fact, for website optimization, if the website interface is too similar, it will easily cause the website not to be included, and it will also be easy for search engines to judge your website as a garbage dump, because the template interface structure is exactly the same, so naturally one more is not more. One less is a lot. Therefore, to do a good job in website optimization, the setting of the website interface must be done well, and do not create a website that is too similar to the one on the Internet.
6. Update quality website content
The author also said at the beginning that the three recognized elements of website optimization are updating content, sending external links, and promotion. In website optimization, content plays a very important role, because content is not only the "food" for spiders, but also the final destination for users to visit the website. Therefore, in the work content of website optimization, updating website content is a must. What needs to be done is to grasp the quality of the content. After all, search engines are becoming more and more sophisticated in distinguishing whether content is useful to users. Therefore, for webmasters, this is not something to be careless about. It doesn’t matter. To the problem of website inclusion volume.
7. Collect external link resources and update external links stably
The author once heard a saying: Doing website ranking is equivalent to doing external links. As long as the quality and quantity of external links are higher, the website ranking will be better. The author also agrees with this point of view. When a webmaster is doing website optimization, publishing external links is one of the tasks that must be done every day, and the webmaster spends most of his time on posting external links. So how can the work content of website optimization be less about making external links? Of course, when making external links, you are not just like a blind fly posting them randomly. You must know how to first collect resources that can be used to publish external links, and then organize these resources. See what is useful and what is of little use. The last step is to add quality external links to the website through a continuous and stable method.
8. Analyze competitor websites
It is not advisable to close the country and blindly optimize the website according to your own ideas. This approach may succeed but the chance is slim. A successful SEOer will actually spend a lot of time analyzing competitors. The reason is to understand the opponent's optimization speed, optimization methods, and optimization effects, and then formulate his own set of optimization plans to compete with them. Therefore, a qualified SEOer will treat analyzing competitor websites as part of website optimization. Moreover, by analyzing the optimization methods of the opponent's website, you can know how to surpass the opponent more quickly and eliminate the ranking position of the opponent's website.
9. Analyze your own website snapshots, rankings, and inclusion data, and adjust deficiencies
Many webmasters do not understand the analytical capabilities required for website optimization. They always feel that since they are doing website optimization, why should they analyze their own website? In fact, this is not the case. For successful webmasters, they analyze their own website every day. This is very helpful for you to master the detailed data of the website. The most basic analysis is naturally whether the website snapshot is new enough, whether the keyword ranking is stable, whether the included volume continues to increase, etc. Basic website data, and through these analyses, you can know which aspects have deficiencies that need to be adjusted. Therefore, for website optimization, analyzing your own website is also part of the job.
Website optimization is actually more than just three simple tasks. The author believes that everything related to the website is part of website optimization. If website optimization is compared to an empty room, then the work content of website optimization is the furniture. As long as each piece is coordinated, the room can be more beautiful without losing smoothness. That’s all for this article. It was compiled by the website manager of www.7254.com Langao. It is first published in A5. Please indicate the source for reprinting. Thank you!
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