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When you receive an SEO order resource, are you still worried about how to make a website optimization plan and how to make an optimization plan that will impress customers? Here Xiao Ai will introduce you step by step how to make a high-quality website optimization plan. Today we will introduce the preliminary preparation of the website optimization plan.
1. Comprehensive understanding of customer psychology
Every general will know the details of his opponent before going to the battlefield, and SEO should do the same, so we must have a basic understanding of the customer's psychology.
1. Whether the customer has made up his mind to invest in Internet marketing: This is very important. The investment psychology of the customer will determine the direction of our website optimization plan, whether to plan a large-scale online portal website planning plan or a simple one. The product station planning plan completely depends on the customer's investment psychology in online marketing. This also determines how much benefit we will see from this customer and how much this customer attaches importance to online marketing. Therefore, we must first fully understand the customer's investment direction and Internet marketing concepts. High-quality customers and ordinary customers can see a standard psychologically.
2. Whether the customer wants to form an Internet marketing team: The strength of the team is better than our individual strength. If the customer forms an Internet team, then we must consider this part of Internet marketing for the customer in the website planning plan. We also need to add online marketing solutions, so that not only do we save manpower and material resources, but customers can also actually see the effects of online marketing. Of course, if the customer does not form an online marketing team, then we can only rely on our own team to do online marketing for the customer. This may be what many Internet companies hope for. In this case, the customer is in their own hands; but in the long run, From a profit perspective, firstly, you will not get much benefit, and secondly, this customer resource may not last long.
3. Customer's attitude towards Internet marketing: Attitude determines many aspects. If this customer can invest, build a team, and understands Internet marketing, but is very anxious about the effect, then we must treat it differently and start from the website. Optimize the quality of the plan and start with the feasibility of the online marketing plan. Only in this way can we ensure the smooth progress of each plan, and only in this way can we achieve our commitment to our customers. The fulfillment of promises is the foundation for an SEO, an enterprise, and a team to exist.
2. Comprehensively collect and understand the product information involved in the website
1. Collect information: When it comes to collecting information, there are several sources of information. The first is provided by customers; the second is that we integrate information from the Internet; the third is that we go to search for information; the fourth is that we collect information from various sources. extended information.
2. Data integration: Data integration is a very important step. If we want to win customer orders, make a good website optimization plan, and better implement online marketing plans, we must do this step. If we think about it from the perspective of SEO, integrating information is also to avoid duplication of website content we create and on the Internet. Only if all the information is first-hand, can our website go long-term. This is why many SEOs need to be original. The rationale of the article. So if you are a serious Internet marketing plan planning expert, then this should be a must-do.
3. Classification of information: For the classification of information, this should be used when designing the website layout. The key step before designing the website layout is the selection of effective keywords and the expansion of long-tail keywords. The classification of information and website keywords Selection, competitor analysis, and website layout are a complete whole and indispensable. Treating the information carefully and classifying it is one of the most important steps in getting more traffic to our website in the future.
3. On-site inspection of products
1. Feasible on-site inspections: During the process of communicating with customers and compiling information, we will continue to have contact with customers, so during the contact with customers, we try to have a more comprehensive understanding of the customer's situation and customer's products. , This will not only help us better understand customer psychology and collect data, but also show that we are serious, responsible and professional.
2. Unfeasible on-site inspection: Many friends may encounter this situation. The customer is too far away from them and the inspection is unfeasible due to geographical factors. Then we can solve this problem through other communication methods, such as phone calls, videos, Email etc. Of course, if you are dealing with a portal site, then even if it is not feasible, you must conduct an on-site inspection.
The above is just some summary of the preliminary preparation of the website optimization plan by Xiao Ai of China Special Diesel Generator Equipment Network http://www.yzjdsb.com . This also involves the expansion of online marketing. Next, Xiao Ai will gradually introduce the network optimization plan. A series of experiences, I hope everyone will pay attention.
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Thanks for the generator contribution