SEO is not only about experience and skills, but more often than not it is competition, industry competition, keyword ranking competition... Indeed, where there are people, there will be benefits, and where there are benefits, there will be competition, and where there is competition, there will be progress. Competition is not the same as competition. Competition is sometimes unfair. Many times, due to various factors, you may lose to your competitors at the starting line. Although SEO requires experience and skills, time cannot be ignored. When a new site is optimized, its weight will be lower than that of a competitor's old site. This is a time gap. At this time, if you approach SEO work too hastily with the mentality of "hating iron but not steel", it will often lead to failure. New website optimization should be done step by step and not in a hurry.
The preliminary work of new website optimization is very important. Whether the website structure is reasonable, whether the design is beautiful, and whether the appearance can be well received by visitors. This is all related to the search engine’s first impression of the website. Whether it is an industry website or a corporate website, the keywords must reflect the core of the project you are operating. For some keywords that are too popular, you might as well choose some long-tail keywords appropriately and consider analyzing how most users generally search. , don’t ignore the role of long-tail keywords. Doing a good job in the preliminary work of optimizing the new site, and giving the new site a positioning and strategy during SEO work will be more conducive to subsequent SEO work.
Usually when a new website is online, Baidu will start to include it in about 7-15 days. There is an "assessment period" in the search engine for new websites. Sometimes there is no need to question your SEO work because Baidu has not included it. , you must know that Baidu likes websites that are updated regularly. Websites that are updated regularly for a long time can quickly pass Baidu's "assessment period." After many new sites are included normally, they will find that the number of included pages has decreased during an update by Baidu. This is enough to show that Baidu will delete some content that Baidu considers to be highly repetitive and irrelevant. Website content should be as original as possible. Of course, collection is easier in terms of time and work than original creation, but the repetition rate of collected content is too high. Even if Baidu included it at the time, it will still be deleted later. Website content is the source that ensures that Baidu includes website pages in a timely manner and snapshots are updated in a timely manner. This is also the first important job for SEOer to optimize the new website.
Everyone recognizes that "external links are king". If external links are the foundation of a website, then where should we start talking about the foundation of a new website. Of course, there are many ways to get backlinks. Often after an update on Baidu, I see webmasters discussing that the website has lost a lot of external links. In fact, after Baidu updates, some low-quality junk external links will be deleted. Therefore, one high-quality external link is often better than dozens or hundreds of junk external links. How can a new site obtain high-quality links? Friendly link exchange is a good method. New sites may be relatively difficult (not to mention spending money to buy them). When exchanging friendly links for a new site, there is no need to be too demanding. As long as the snapshots of the other party's website are normal, the website content is updated regularly, and the website has not been demoted or K-ed, of course, relevant industry websites are the best. Secondly, posting, replying, and signing in major webmaster forums can also bring good results to the website’s external links. Furthermore, by publishing soft articles on major high-authority webmaster websites, if time permits, you can maintain a blog and bring good links to the website.
Website content and external links are the most common tasks in SEO work. As the saying goes, haste makes waste. Especially for new website optimization, don't work with the mentality of reaching the sky in one step. Baidu focuses on "naturalness". If the external links of the website increase sharply in a short period of time, or increase or decrease irregularly, and there is an obvious optimization transition, you will only face problems. Baidu punishes the website. Similarly, website content is updated from time to time, or updated intermittently, which will only cause Baidu to pay less attention to the website, let alone expect Baidu to increase the weight of the website. Therefore, new site optimization should not be carried out too hastily. Once the work begins, it means that the road to SEO competition has also begun. Losing at the starting line is not terrible, the competitors are just a small step in front of you. Persevere and surpass your opponents, the road to success is only open to those who are prepared!
I am in the SEO learning stage, please give me some advice. The sentences are not very fluent, I hope you can forgive me. This article comes from 400 phone number http://www.400-400.com.cn. Please keep it for reprinting, thank you!
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