If a corporate website wants to get a good ranking, it must optimize the code on the site, keep the articles on the static pages of the site updated, exchange high-quality friendly links, etc. Dongguan SEO Xiaotang has previously published an article on A5 Webmaster Network titled "How Novice SEOers Can Do a Good Job in Keyword Optimization for Corporate Websites." Today Xiaotang mainly shares some tips on how to obtain good rankings for corporate websites.
1. On-site optimization code
On-site optimization is directly related to the number of indexes of your website, so on-site optimization code must be done. Generally, the code will be modified once and will not be touched. However, you have to check whether your website’s ranking in the search engine has changed, and then based on Based on analysis, if you modify the code, your website's ranking will improve a lot. Generally, the reasons why the ranking does not change are as follows:
1. If the keywords are not clear, the ranking will be affected. To make the keywords clear, you need to bold all the keywords in the site and put them as hyperlinks on the homepage.
2. Distributing the weight of the homepage to the inner pages also determines the impression ranking, because if the weight of your website is dispersed, then the probability of your inner pages being on the homepage will be greater. Generally, if the inner pages are on the homepage, they will not be very stable, so you need to improve the homepage of the website. To increase the weight, add sub-navigation under each page and add hyperlinks to the homepage of the website.
3. Do not add any black hat technology to the website, so that your website can easily be deleted.
2. Update of website content
Content is very important. If the website has no content, it will be difficult to arrange anchor text links. The entire website will be like an empty shell and will have no meaning to the viewer. Therefore, it is good to write original articles about related products. Display your website content, define the priorities of the content, and create a good user experience.
Publish some of the company's new product information and industry information to your corporate website in a timely manner. At the same time, some internal activities of the company can also be posted to ensure that the content of the website changes to the greatest extent. "External links are king and content is emperor", which is enough to prove the importance of website content and external links to website promotion. This is equally applicable to the promotion of corporate websites.
3. Exchange friendly links
It is also necessary for corporate websites to exchange friendly links. Everyone should know the benefits of exchanging friendly links. I won’t go into details about Xiaotang. Here is some of Xiaotang’s experience in exchanging friendly links for corporate websites.
1. It is best to exchange friendly links to corporate websites related to your own industry. In this case, the effect will be the most obvious.
2. Check whether the PR value of the other party is lower than yours. Generally, when exchanging friendly links, you cannot exchange websites with a PR value lower than your own. In this case, it is equivalent to making a loss-making transaction. However, Xiaotang and I never look at the PR value when exchanging links. As long as the other party’s keywords are ranked and included, I will directly link to them.
3. Check the number of included pages of the other party. Generally speaking, the more pages included in the friendly link website, the better, so it is best to find a website with a large number of included pages.
4. Find some friendly link trading platforms with relatively high weight, and then post your keywords and URLs on the platform. This will generally give you a backlink effect.
4. Website external optimization
External website optimization is the construction of website incoming links. The quantity and quality of website incoming links are one of the important factors for search engines to determine website ranking. This is especially important for weak corporate websites with less content. Depending on the nature of the enterprise, appropriately and continuously adding external links to the enterprise website will help the website rank.
There are many ways to increase external links. The basic summary is: soft article publishing, which means writing soft articles and posting them on various websites with relatively high weight, with links to this website; blog article publishing and leaving messages, which means setting up a blog and publishing it on the blog. Articles, or leave comments on other well-known blogs with website links, but the message must have substantial content, otherwise it will easily be considered a spam link; post or reply to forums, register as a user in major forums, post with links or Reply with a signature link.
Original source http://www.seo43.com/seo/428.html
Editor in charge: Chen Long Author Xiaotang’s personal space