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Recently, with the rapid rise of making money online and Taobao, many novice friends are eager to try to make a difference on the Internet. Such courage is worthy of praise. However, with the increasingly fierce competition on the Internet, how to increase the weight of one's own website is a problem that many novices face. The most pressing issue is that there are currently many commonly used promotion methods, including QQ group promotion, email promotion, forum promotion, SNS promotion, etc. However, the promotion method that is currently favored by many online earning and operators is SEO, because search Engine promotion is not only highly targeted but also has a very impressive traffic conversion rate. It is very necessary for us to consider our SEO strategy before building the website. The author will learn with you below, in the process of website construction We need to pay attention to those SEO operation points.
First, website keyword analysis. Before building a website, we must first clarify what keywords and user groups we want to target, and what are their most commonly used search keywords? This step is very critical. After we determine the theme of the website, we can refer to the Baidu Index. Google Trends, Baidu related searches, etc. First, understand the search volume of keywords and related search conditions. For these, we find words with high conversion rates and low competitiveness as our key optimization words. After selecting the main keywords, we further find out the long-tail words and related auxiliary keywords based on Baidu related searches. After doing this, we will add these words to the website columns and layout the keywords.
Second, the website structure and keyword layout. After selecting the keywords, we first build the website and analyze the website structure. According to the crawling and crawling habits of search engine spiders, the author recommends that you choose a flat structure or an 'F'-shaped structure. The flat structure shows the columns above and the relevant modules of each column below. Spiders can crawl a wide range of links on our website from top to bottom. The 'F' type structure is mainly reflected in the fact that the top of the website is still a website-related column, but on the left side of the website there is a list of articles or related news lists similar to the website columns. The advantage of this is still based on the crawling principle of search engine spiders. The crawling order is laid out from top to bottom, from left to right. The news list on the far left will be crawled by spiders at the first time, which is also very conducive to the inclusion of the website and the improvement of the website weight. You can choose any of the above two structures according to your needs. In terms of keyword layout, we mainly distribute the main keywords and auxiliary keywords of the website, which are relatively competitive words, into the large columns on the homepage of the website. This is very helpful to improve the ranking of our main keywords and expand our long-term keywords. The tail words are made on the inner pages of our articles. The two complement each other. In this way, the author made a detailed analysis of the layout of the website structure and the distribution of keywords before the website was built.
Third, the related writing methods of the three major marks. After laying out the website structure and keywords, let’s introduce how to write the three major tags. First of all, the title tag, the title tag is like our human appearance. It is one of the best ways to express the impression of our website theme on search engines, and its weight is also immeasurable. Key points to note when writing title tags: First, include the main keywords of the website, and organize the main keywords and long-tail keywords of the website into a smooth sentence, which is concise but not simple. It is best not to exceed 30 Chinese characters. If you are interested, you can search Admin5 on Baidu to see how the title is made. Let’s introduce keyword tags. Keyword tags have been paid less and less attention. It doesn’t matter whether you write them or not. If you want to write them, it is best not to exceed three words. Be careful not to pile up keywords. Description tag, the description tag is like the introduction of an article. It is best to integrate the keywords of the website into it, and give a brief introduction to the main purpose of establishing the website and the users targeted by the service content.
Fourth, user experience. After completing the above three points, the author has comprehensively presented the strategy for search engines in front of everyone. The purpose of establishing the website is to serve our users. The user experience is also an issue worthy of everyone's consideration. The author recommends that we mainly pay attention to the website. The appearance is beautiful, the connection depth is grasped, and the article-related links are added. In short, everything is centered on our users. It is very important to make users like our website and increase users' first impression of our website. The tone, style and template of the external website are all worthy of consideration and consideration.
Finally, a summary. The above content is all the author’s experience on how to build a website, analyze website keywords, and layout website keywords in the early stage of website construction after getting a website. The author follows the above ideas and integrates optimization thinking and operation strategies into the early stage of website construction. Throughout the entire website operation and optimization, the analysis of seo strategies and ideas in the early stage of website construction is very beneficial to our later website optimization and promotion. Of course, while considering these strategies, we will also build our content and connections later. Be precise and meticulous. By improving our user experience, I believe that your website's weight and ranking will be improved soon. Well, today I will share it with you. For more seo strategies, welcome to join the seo practical exchange QQ group: 54641201 for discussion. This article is provided by Intranet Security http://www.xki.com.cn original release Admin5 welcomes everyone to reprint, please keep the website source, thank you for your cooperation.
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