The Spring Festival of 2012 has quietly left. As webmasters, we will once again invest in the process of website operation, maintenance and optimization. For an optimization operator, I think there is no such thing as a holiday, because while we are relaxing, the search engine spiders are still We are constantly inspecting and reviewing our website, and competitors are also eyeing it. The author still sticks to his post during the Chinese New Year. The topic I bring to you today is the optimization strategy for Baidu when the new website is launched.
First, the new site collection time is shortened and the assessment time is extended. In response to this rule of Baidu, the author recommends doing basic on-site and off-site optimization. First, do a good job in on-site user experience optimization, including website opening speed testing, 301 jumps, production of 404 error pages, website columns and URL depth. Properly constructed. Construction of relevant articles within the site and internal connections. Secondly, how to write the three major tags in the site. The title highlights the main keywords of the website and expands them appropriately. The main keywords should be placed as far forward as possible in the title. After arranging the keywords, write the website slogan at the end to highlight the website theme and appeal to users. Note that the title should not exceed 30 Chinese characters. . Keyword tags can be written or not, just be careful not to pile them up and make them reasonable and natural. The description tag should preferably cover the website title and keywords, forming a concise and clear sentence that matches the website theme and complements each other. Company contact information can be left appropriately. The description should not exceed 80 Chinese characters.
Second, the construction points and strategic analysis of articles on the site. After completing the first step, we must carefully analyze and construct the site content, a key factor that affects the weight of the website. In terms of content, the author suggested that our first priority is to construct high-quality content. The author here recommends, first of all, a detailed analysis of the website theme and title. Mainly includes those valuable things that the website wants to provide users. Secondly, the construction of article content. For example, many essay websites mainly guide users to click on affiliate ads for the purpose of increasing PV. At this time, we can use the same long-tail word as an argument and create different pages to elaborate on the same topic, so that users can refer to more articles, thereby inducing them to open more connections and increase the number of clicks on our on-site advertisements. For corporate product websites, the fundamental purpose is mainly conversion rate. The author recommends that you pay attention to the use of wording in the article creation process, try to use some specific numbers or elaborate on the characteristics and specific uses of each product, distinguish each What are the differences of the product, and highlight the difference between this product and other products on the market, as well as the reasons and reasons why our product is better than other similar products? Guide users to telephone consultation to attract their desire to buy. In the process of building articles, it is best to create a fixed number and time period for articles every day, both in terms of quantity and update time period. Because the first thing we consider in optimization is our users, and secondly, the grasp and judgment of search engine spiders is also one of the homework we must do.
Third, strategic analysis of new station external connection construction to avoid falling into authority reduction. The author believes that 1 to 3 months of diligent analysis and careful implementation of the above two main steps for the new site account for 80% of the workload of the new site optimization. For external links, the second step is to update the website content. Until at least 100 articles have been included in the content, the author recommends focusing on the quality of external links in the early stage, mainly to attract spiders to include the main website. Regarding the choice of external link platforms, the author recommends that you consult A5, tui18, SEOwhy platforms Submit your article with our website address. Secondly, you can choose to establish 1 to 2 friendly connections of similar relevance to the website every week. When building friendly connections, you should also pay attention to the increase in speed and the inspection of the connection quality of the connection partners. Finally, you can go to some Q&A platforms such as Baidu Zhizhi for preliminary promotion of the website. No matter which external connection method it is, we must aim at stability and base it on quality.
Fourth, the stability factors of the server and the grasp of keyword density. A good and stable server for the new site will undoubtedly be of great benefit to increasing user experience and spider trust. A good and stable space is the basis for improving our user experience and is also the key to spider assessment of the website. Server factors mainly include the stability of the space. , the opening speed of the space, etc. As long as you check these basic things regularly, I believe there won't be any major problems. Grasping the density of keywords is very important to my friends. After a new website is launched, in order to increase the relevance of the website and the number of keywords, the control of the density is often ignored, and the main keywords are unconsciously included in every article. This is often the case. One of the important factors that led to the devaluation of the website in the early stage is that in the process of article creation, keyword density, long-tail word content construction, relevance factors, etc. must be taken into consideration. Do not focus on one and lose the other. Doing this well will violate On the other hand, there are other related rules of search engines, which is one of the reasons why many friends can't find a suitable solution after having a problem.
To sum up, the author has introduced his optimization strategies and response methods for Baidu after the launch of the new site and introduced them to everyone in detail. The above points are also several major principles that the author has grasped in the process of optimizing Baidu. Everyone Everyone has their own optimization strategy, and the author welcomes everyone to discuss and communicate. Okay, I will share it with you today. For more SEO strategies, welcome to join the SEO practical professional group: 197813189 for discussion. This article was originally published by Xi'an Lantian Jade http://www.029lty.com. Admin5 welcomes everyone to reprint. Please keep the website. Source, thank you for your cooperation.
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