I believe that every webmaster understands the pain of ranking. From ideation to website construction, domain name prediction, website launch, and later search engine optimization, this process is full of tears and sweat for webmasters. As the saying goes, " It’s easier to attack a city than to defend it!” The rankings we have worked so hard to achieve may disappear in an inadvertent moment. Therefore, in order to avoid tragedy, let us share with you the factors that affect website rankings:
1. The stability of the website server. This factor is something that should be paid attention to from the beginning of optimization, but many webmasters wait until all aspects such as website snapshots are stable, and then easily ignore the dangers caused by server instability.
We all know that server instability seriously affects spider crawling, thereby affecting website rankings. Therefore, if you want to keep your rankings, you should first pay more attention to the stability of the domain name server and space server. There are pros and cons. I hope everyone will stick to it.
2. The originality of the website. Since ancient times, what search engines like is originality, and the content is no longer large but refined. Compared with this explanation, everyone should also understand that it does not mean that the snapshot is stable, the ranking will be stable, and it is changing all the time, so originality cannot stop.
3. Avoid dead links and junk links. Dead links are mainly reflected in internal links. This is mainly a mistake that webmasters often make when revising the website. In order to save some space, the original website structure is deleted, resulting in a large number of pages having to point to 404, which greatly reduces the spider's rating of the website. , ranking is easier said than done?
4. Friendly links. Now I basically go to the webmaster tool when I wake up in the morning to check whether the friendly links of the website are good, and whether there are any websites that have been removed or cannot be opened. When the webmaster finds out, he must clean them up in time to prevent the downgraded website from affecting our beloved website. , thus affecting rankings. Friendly links are very important. I hope everyone will pay more attention to them.
5. Competitors. When the website becomes stable, our observation period can be lengthened accordingly, but we cannot ignore it. We should also check the competitors' news frequently. "Only by knowing yourself and the enemy can you win every battle." Maybe one day your competitors will surpass you, and Baidu's The homepage can only accommodate ten people. If others are on it, your ranking will be compromised. Therefore, in order to prevent tragedies from happening, webmasters should also pay more attention to competing websites.
In fact, after saying so much, everyone must understand that knowledge still cannot penetrate deep into one's own bones and make these tasks a habit. I remember a webmaster who has been emphasizing the word "execution". Execution must be properly applied in website ranking optimization. Many webmasters think it is very simple and tedious and are too lazy to do it. However, we should also understand the sentence "eat well". "The best way to achieve success is through hardship." So we should stick to it to the end.
I would like to share it with you today. I hope it will be helpful to all webmasters. If you think there is something wrong or inappropriate, please give me some advice. This article was originally created by Baifan, a website construction company in Shijiazhuang, www.ew.net.cn. Reprinting is welcome. Please indicate the source and respect the originality! See you next time!
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