In 2010, I collaborated with several friends to build a website for women. The content of the website mainly focuses on women's trend information, supplemented by beauty and skin care knowledge, and also takes into account some food information. Because the team operates with a clear division of labor, the website’s IP address exceeds 20,000 per day in less than a year. The website began to run GG and Baidu affiliate ads, and each person earned more than 1,000 yuan per month. Soon, a merchant came to me and offered to buy all the ads on the website for a monthly fee. Because it is a women's website, the advertising value is relatively high, and the monthly income is much higher than that of GG and Baidu Alliance. After deducting expenses, each person still has an income of more than 3,000. More importantly, it is stable. We are very satisfied, after all, we are all part-time websites.
But last month I suddenly received a call from the merchant, saying that they would no longer cooperate after this month. This is undoubtedly a big blow to us. The website's only income comes from merchants' monthly advertising. After a detailed phone call with the merchant, I realized that the merchant's revenue from advertising on our website had dropped significantly last month, and the merchant also pointed out that there were other advertisements on our website (it turned out that the advertising agreement we signed with the merchant Commitment to only run ads from that merchant). I promise to give him a satisfactory answer within 24 hours.
In response to the questions raised by merchants, I first analyzed the traffic of the website. The traffic of the website has been rising in the past few months, with the highest daily IP reaching more than 3W. There is no change in traffic from Baidu and Google, and keyword rankings are also normal. It’s just that the traffic of directly entering the URL has increased, which is probably why many people have collected it. It was initially determined that the reason for the decline in merchants' advertising revenue through our website was not the website but the merchant, including the merchant's advertising and sales problems.
Regarding the second question, I opened the website and found no new ads and no pop-up windows. Could it be that the merchant entered the wrong website or that the merchant's computer was infected? But when I moved the mouse over a picture on the website, an advertisement actually appeared. The first impression was that our website was hacked. Then I called the business phone number and got the reply: Our website has been suspended. The merchant's answer is also very simple. I'll contact you when it's ready.
The economic losses caused to our website by being hacked can be imagined. The first reaction is to use legal weapons to protect our interests. The source of the advertisement was found through the advertisements and codes displayed on the website: the Image Alliance. I immediately called the customer service number and told them that someone had inserted their affiliate ads into our website, causing huge losses to our website, and I demanded compensation. The young customer service MM was frightened and immediately called in technical personnel from their alliance for technical analysis. I found the registered user information through the advertising code and almost fainted when I was told the name of that person. This person is a member of our website.
In the evening, I called my friends who were working on this website together to go to YY to deal with this problem. First, I asked this friend to disclose his account password and income status of the TuTV Alliance. When he disclosed his income status, we were all shocked. On average, each person’s monthly income was The income reached 5,000 yuan, and each person’s income increased by 2,000 yuan/month. In the end, we gave him a chance because we were all friends and we had gone through so much hardship together. After everyone voted, we decided not to cooperate with merchants anymore, but to only be a picture and video alliance.
The reason for this is very simple. The most important thing is that the income of each of us suddenly changes from 3,000 to 5,000 per month. In addition, the Image View Alliance is a kind of product placement, which does not occupy the position of the web page and does not force users to view it. Advertisements are matched based on web page content and image content; this unknowingly improves the user experience. In addition, the advertising content of the Picture Alliance has high credibility, and the advertisers of the ads are all large e-commerce websites, such as Taobao, JD.com, etc.
I mistakenly thought that I had been tricked, but it turned out to be a clever product placement by an advertising alliance, and my income doubled as a blessing in disguise.
The personal space of the author's egg under the red flag